European Designer Spotlight

Meet HELIOT EMIL, Kendrick Lamar's Favorite Alt-Streetwear Label
Fashion 

Meet HELIOT EMIL, Kendrick Lamar's Favorite Alt-Streetwear Label

We hone in on the Copenhagen-based brand.
12,865 Hypes 9 Comments

How Ruth Peterson's Designs Became a UK Rap Staple
Fashion 

How Ruth Peterson's Designs Became a UK Rap Staple

The designer mixes horror references with criticisms of modern society.
2,304 Hypes 0 Comments

Bruta Wants to Bring Romance to Streetwear Through Shirting
Fashion 

Bruta Wants to Bring Romance to Streetwear Through Shirting

Take an exclusive look at the brand’s SS18 campaign.
2,836 Hypes 8 Comments


How Per Götesson Uses Contradiction to Subvert Modern Masculinity
Fashion 

How Per Götesson Uses Contradiction to Subvert Modern Masculinity

We caught up with the designer backstage at Stockholm Fashion Week.
1,195 Hypes 2 Comments

GOETZE Is the Berlin Brand Redefining Modern Menswear
Fashion 

GOETZE Is the Berlin Brand Redefining Modern Menswear

Everything you need to know about the label’s understated luxury.
3,145 Hypes 1 Comments

William Francis Green Is the Young Designer Doing the Most
Fashion 

William Francis Green Is the Young Designer Doing the Most

Introducing the Central Saint Martins graduate working with everyone from Stone Island to Mura Masa.
7,268 Hypes 0 Comments


IIUVO Stands Independent in a Fragrance World Dominated by Behemoths
Fashion 

IIUVO Stands Independent in a Fragrance World Dominated by Behemoths

Meet the London-based brand that strives for organic growth and independence.
1,116 Hypes 0 Comments

L’HOMME ROUGE Is the Swedish Brand Boycotting Minimalism
Fashion 

L’HOMME ROUGE Is the Swedish Brand Boycotting Minimalism

We catch up with the European winners of the Woolmark Prize.
3,535 Hypes 0 Comments

An Inside Look at Pop Trading Company, Amsterdam’s Best New Skate Brand
Fashion 

An Inside Look at Pop Trading Company, Amsterdam’s Best New Skate Brand

And how it became integral to the city’s skate scene.
5,952 Hypes 0 Comments

Part-Shop, Part-Museum: Inside Garbstore’s New Central London Store
Fashion 

Part-Shop, Part-Museum: Inside Garbstore’s New Central London Store

Founder Ian Paley tells us about the new Garbstore.ten space.
6,994 Hypes 0 Comments

More ▾