Nicholas Daley’s Fall/Winter 2018 collection was one of the best received of the season and now, to commemorate the range launching in stores, there’s a video taking a closer look at the presentation/performance that the label held. Called “Red Clay,” after Freddie Hubbard’s seminal album, at the time we noted how refreshing the show was to the world of staid presentations.
“But Daley upended the expectations of a presentation, enlisting Yussef Dayes, Mansur Brown, Alfa Mist and Shabaka Hutchings to play a rousing set of jazz while wearing his clothes. The result being that — while technically fewer people were wearing his clothes during the presentation — you paid more attention to them because they were doing something interesting.”
We recently spoke to Daley about why he decided to make a short film and his desire to create his own world in which his clothing exists.
What attracted you to making a short film?
This season I worked with videographer Reuben Bastienne-Lewis as we wanted to create a short film which captured the spirit and intensity of my London Fashion Week Red Clay show. It was less about the clothes and more about the energy of the musicians – filming the spontaneity of the live performance. I hope this film offers people an insight on what a rare and amazing event Red Clay was, bringing together some of the most talented UK musicians/artists for a unique fashion and music experience.
You used music prominently in your shows and now making films, what attracts you about using these mediums to bring life to your clothing?
Film is of course another great way to showcase my ideas to a much wider audience. I have always included live music at my LFW shows and as a core inspiration in my collections.
My plan is to create a world for for my audience to enter, playing with all of human senses whether it is Yussef Dayes’ drum solo, Alfa Mist playing keys or the scent of Kuumba incense. Everything works together in harmony to create the right atmosphere.
I also wanted the film to capture the feeling of community and collaboration between me as the designer and the musicians I worked with, building a pure creative force.
In what world do you see your clothing in?
As mentioned previously I am trying to create my own individual world combining many different elements both creatively and culturally.
I reference a lot of my own personal background and continue to collaborate with different creatives and musicians each season.
To be honest I am not too concerned about what else is going on in the fashion industry, my main goal is tell an authentic story and create an authentic product.
Do you see yourself combining music and film more so in the future?
I feel music will also play a integral part in my collections as it’s has been an important part of my life.
I would love to continue to collaborate with more videographers, and try to push the boundaries of what a fashion film should look like, continuing to blur the lines between music and fashion.
You can find out Nicholas Daley’s list of FW18 stockists by visiting his website.