Jordan Brand

Jordan Brand Top 10

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Jordan Brand Is Closing Out 2022 With the Return of the Air Jordan 2 "Chicago"
Footwear

Jordan Brand Is Closing Out 2022 With the Return of the Air Jordan 2 "Chicago"

The ‘86 classic returns with its original form and Bulls-friendly colors.

Step Inside Jordan Brand's World of Flight Flagship Store in Milan
Design

Step Inside Jordan Brand's World of Flight Flagship Store in Milan

The immersive retail destination opens its doors today.


Eastside Golf Featured in a New Docuseries on Hulu
Golf

Eastside Golf Featured in a New Docuseries on Hulu

‘Grails: When Sneakers Change the Game’ tells the ongoing story of two young entrepreneurs.

Jordan Brand Welcomes the Air Jordan 23 to Its "Year of the Rabbit' Collection
Footwear

Jordan Brand Welcomes the Air Jordan 23 to Its "Year of the Rabbit' Collection

Rabbit icons appear on the inside of the tongues and red envelope-inspired graphics reside on the insoles.

Jordan Brand Flips the “Laney” Color Scheme on This New Air Jordan 1
Footwear

Jordan Brand Flips the “Laney” Color Scheme on This New Air Jordan 1

A remix of 2013’s Air Jordan 1 “Laney,” with alternate materials and a few new embellishments.

Jordan Brand Unveils All-New Air Jordan 1 High Zoom CMFT 2 "Wild Berries"
Footwear

Jordan Brand Unveils All-New Air Jordan 1 High Zoom CMFT 2 "Wild Berries"

Featuring additional hues of “Palomino,” “Melon Tint,” and “Desert Sail.”

Official Look at the Air Jordan 5 "Mars for Her"
Footwear

Official Look at the Air Jordan 5 "Mars for Her"

Uppers are fitted with a “Martian Sunrise” hue to mimic the landscape of the planet in its nickname.

Travis Scott and Jordan Brand Reunite to Produce a New Apparel Collection
Fashion

Travis Scott and Jordan Brand Reunite to Produce a New Apparel Collection

The Cactus Jack rapper readies new hoodies, graphic tees, sweatpants and more.

Jordan Brand Wings Scholars Program Expands to the Philippines
Footwear

Jordan Brand Wings Scholars Program Expands to the Philippines

Adding to the existing Wings programs in North America, China and France.

"Cool Grey" Arrives On the Air Jordan 6
Footwear

"Cool Grey" Arrives On the Air Jordan 6

Borrowing its name from the Air Jordan 11’s classic look.

Official Look at the Air Jordan 5 "Aqua"
Footwear

Official Look at the Air Jordan 5 "Aqua"

Inspired by Chris Paul’s “Hornets” PE.

Stüssy Connects With Penny Hardaway for a Nike Air Max Penny 2 Capsule in This Week's Best Footwear Drops
Footwear

Stüssy Connects With Penny Hardaway for a Nike Air Max Penny 2 Capsule in This Week's Best Footwear Drops

Releases for the Nike SB Dunk Low “Sandy Bodecker,” Aimé Leon Dore x New Balance Rainier, Billie Eilish x Nike Air Force 1 Low and more are also in order.

 

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