The Air Jordan 37 Hops Into the "Year of the Rabbit" Celebration

Joining Jordan Brand’s collection for Chinese New Year 2023.

Footwear
5.0K 3   Comments
Prefer Hypebeast on Google
Save

To kick off the new year, Jordan Brand has prepared a footwear capsule that celebrates Chinese New Year. Previously, colorways including an Air Jordan 1 Low OG limited to 5,000 numbered pairs have surfaced as part of the collection and now an Air Jordan 37 has been revealed with a themed colorway.

Reviewing the shoe’s official reveal, its upper kicks things off with the 37’s signature Lenoweave design that reveals its intricate layers. Favoring an off-white base, green chimes in at the collar alongside traditional CNY colors of red and gold at the heel. Red can also be spotted throughout the interior, including on the themed sockliner. Its geometric sole unit featuring Formula 23 cushioning completes the look with a primarily white midsole joined by hits of yellow, red and a semi-translucent green.

As of now, Jordan Brand has not announced any release details regarding its upcoming “Year of the Rabbit” collection, including this themed colorway on the Air Jordan 37. Expect it to land on shelves at the beginning of next year alongside the celebration of Chinese New Year with a launch via Nike and select retailers at a price of $185 USD.

For more in the busy world of footwear, the deconstructed “Inside Out” series of Air Jordan 1 Mids and Lows continues with an earth-toned colorway.

Read Full Article
Text By
Share this article
In This Article
Logan Fairbrother Associate Editor

Logan Fairbrother is a writer who spent four years at Hypebeast, where he led the footwear vertical and spearheaded the weekly “Best Footwear Drops” franchise. Based in Portland, OR, his work centered on industry analysis and product storytelling, extending into fashion and gaming, with a focus on how products are positioned and resonate within culture.

What to Read Next

Jordan Brand Officially Debuts the Air Jordan 41
Footwear

Jordan Brand Officially Debuts the Air Jordan 41

The lightweight performance silhouette introduces a nano print mesh upper and multi-Zoom cushioning in the initial “Ruby” colorway.

Jordan Brand Honors the U.K. Hoop Scene With the Air Jordan 4 "London"
Footwear

Jordan Brand Honors the U.K. Hoop Scene With the Air Jordan 4 "London"

The regional release features shaggy gray suede, hidden inner-tongue branding, and translucent heel details.

Jordan Brand Brings the Air Jordan 3 Mid TD Cleat to the Gridiron in "Metallic Silver"
Footwear

Jordan Brand Brings the Air Jordan 3 Mid TD Cleat to the Gridiron in "Metallic Silver"

The performance football silhouette receives a monochromatic metallic finish with responsive Air Zoom cushioning.


Jordan Brand Embraces Asymmetrical Styling With the Air Jordan 3 "Sports Renaissance"
Footwear

Jordan Brand Embraces Asymmetrical Styling With the Air Jordan 3 "Sports Renaissance"

Take a look at the classic silhouette which adopts a mismatched retro athletic aesthetic with sweatshirt-textured tongues.

Ranking the Best Christmas Sneakers
Footwear

Ranking the Best Christmas Sneakers

From “Grinch” colorways to candy cane-inspired concoctions, here’s a list of our favorite festive sneakers.

Hypebeast and Roger Dubuis Debut Hyper-Expressive Excalibur Hypebeast Monobalancier
Watches

Hypebeast and Roger Dubuis Debut Hyper-Expressive Excalibur Hypebeast Monobalancier

A new way to experience Hyper Horology.

Antoine Arnault Heads LVMH Holding Co. and Bode Sets Sail for Paris in This Week's Top Fashion News
Fashion

Antoine Arnault Heads LVMH Holding Co. and Bode Sets Sail for Paris in This Week's Top Fashion News

Stay up to date on the latest industry headlines.

Billionaire Boys Club Looks to Space for Winter 2022 Drop 2
Fashion

Billionaire Boys Club Looks to Space for Winter 2022 Drop 2

Livened by abstract starfield patterns, digital camouflage and more.

Kendrick Lamar Shares “Count Me Out” Music Video Starring Helen Mirren
Music

Kendrick Lamar Shares “Count Me Out” Music Video Starring Helen Mirren

Mirren stands in as Lamar’s therapist.

'Barbie' Teaser Trailer Features Margot Robbie and Ryan Gosling
Entertainment

'Barbie' Teaser Trailer Features Margot Robbie and Ryan Gosling

With the two starring as the iconic Barbie and Ken.


Rounding Up Air Jordan 1 Low Grails in Light of the "Black Phantom" Drop
Footwear

Rounding Up Air Jordan 1 Low Grails in Light of the "Black Phantom" Drop

Presented by GOAT
All black everything.

adidas to Reissue the UltraBOOST "Core Black" and "Cloud White"
Footwear

adidas to Reissue the UltraBOOST "Core Black" and "Cloud White"

Ringing in the new year with a fresh pair classics doesn’t sound too shabby.

The Air Jordan 1 Low "Inside Out" Series Gets Earthy Makeover
Footwear

The Air Jordan 1 Low "Inside Out" Series Gets Earthy Makeover

Continuing the silhouette’s run of deconstructed looks.

Satisfy Braces the Elements With Its Winter Pack Delivery 2
Fashion

Satisfy Braces the Elements With Its Winter Pack Delivery 2

Equipped for a variety of conditions.

Henry Cavill To Star In and Executive Produce ‘Warhammer 40,000’ Franchise for Amazon
Entertainment

Henry Cavill To Star In and Executive Produce ‘Warhammer 40,000’ Franchise for Amazon

“I have loved Warhammer since I was a boy.”

Spotify’s 'Detty December' Playlist Bridges the Gap Between the Globally-Infused Alté Scene and Afrobeats Genre
Music

Spotify’s 'Detty December' Playlist Bridges the Gap Between the Globally-Infused Alté Scene and Afrobeats Genre

Presented by Spotify
Behind the parties, music and artists keeping West Africa “detty.”

More ▾