Step Inside Jordan Brand's World of Flight Flagship Store in Milan
The immersive retail destination opens its doors today.
Following an initial announcement made earlier this month, Jordan Brand is officially opening the doors to its World of Flight flagship store in Milan, Italy. The store is a pivotal moment for Nike and NBA legend Michael Jordan, being a first-of-its-kind retail experience celebrating the extensive history of basketball culture.
The 363-square-meter destination is prepared to welcome shoppers on December 16 and is located on Milan’s popular Via Torino thoroughfare. Grounded in a community mindset, World of Flight aims to empower its local community by featuring the work of rising Italian artists on its walls.
The collaborative establishment will allow Italian shoppers to dive into the duo’s lengthy archive for the first time, granting them access to new footwear and apparel releases, customizable workshops, Nike Member–only events, and exclusive SNKRS pickup experiences. Customers will also get the chance to sit back and relax inside a private Member’s Lounge enhanced by MJ memorabilia, photographs, and more.
Take a look inside Jordan Brand’s World of Flight flagship store in the gallery above and visit the space now at Via Torino, 21 in Milan, Italy.
Elsewhere, HUMAN MADE®️ prepares for Christmas with 2022 “HOLIDAY” collection.
