Step Inside Jordan Brand's World of Flight Flagship Store in Milan

The immersive retail destination opens its doors today.

Design
9.6K 1 Comments

Following an initial announcement made earlier this month, Jordan Brand is officially opening the doors to its World of Flight flagship store in Milan, Italy. The store is a pivotal moment for Nike and NBA legend Michael Jordan, being a first-of-its-kind retail experience celebrating the extensive history of basketball culture.

The 363-square-meter destination is prepared to welcome shoppers on December 16 and is located on Milan’s popular Via Torino thoroughfare. Grounded in a community mindset, World of Flight aims to empower its local community by featuring the work of rising Italian artists on its walls.

The collaborative establishment will allow Italian shoppers to dive into the duo’s lengthy archive for the first time, granting them access to new footwear and apparel releases, customizable workshops, Nike Member–only events, and exclusive SNKRS pickup experiences. Customers will also get the chance to sit back and relax inside a private Member’s Lounge enhanced by MJ memorabilia, photographs, and more.

Take a look inside Jordan Brand’s World of Flight flagship store in the gallery above and visit the space now at Via Torino, 21 in Milan, Italy.

Elsewhere, HUMAN MADE®️ prepares for Christmas with 2022 “HOLIDAY” collection.

Read Full Article

What to Read Next

Air Jordan Flight Court Surfaces in Sleek "Black Cat" Colorway
Footwear

Air Jordan Flight Court Surfaces in Sleek "Black Cat" Colorway

Arriving in the coming months.

Jordan Brand Channels Motorsport Energy in New Quai 54 Apparel Collection
Fashion

Jordan Brand Channels Motorsport Energy in New Quai 54 Apparel Collection

Releasing June 13.

The Téla D'Amore x Jordan Brand "The World Is Your Court" Collection Drops This Week
Footwear

The Téla D'Amore x Jordan Brand "The World Is Your Court" Collection Drops This Week

Featuring a new take on the Jordan Flight Court and an accompanying apparel range.


Jordan Brand Unveils Western-Inspired Air Jordan Mule in Bold Cow Print
Footwear

Jordan Brand Unveils Western-Inspired Air Jordan Mule in Bold Cow Print

The Wild West meets streetwear.

The Best Music Projects of 2022
Music 

The Best Music Projects of 2022

11 selections curated by the Hypebeast editorial team, along with a few honorable mentions.

Take an Architectural Tour of Barbie's Dreamhouse
Design

Take an Architectural Tour of Barbie's Dreamhouse

A new book tracks the design icon’s enduring cultural significance over the course of six decades.

Adriano Pedrosa Will Be the First Latin American to Organize the Venice Biennale
Art

Adriano Pedrosa Will Be the First Latin American to Organize the Venice Biennale

“Pedrosa is an esteemed curator and director known for competence and originality.”

HUMAN MADE®️ Prepares for Christmas With 2022 "HOLIDAY" Collection
Fashion

HUMAN MADE®️ Prepares for Christmas With 2022 "HOLIDAY" Collection

Destined to land under the Christmas tree.

London Clothing Brand PICANTE Is Launching... Picantes
Food & Beverage 

London Clothing Brand PICANTE Is Launching... Picantes

Following the success of a soft launch at its Berenjak collaboration, Jude Taylor and Saam Zonoozi drop their tastiest stuff yet.


Central Cee Is All About Love in His New Song "Let Go"
Music 

Central Cee Is All About Love in His New Song "Let Go"

Sampling Passenger’s 2012-released record “Let Her Go.”

Cézanne Self-Portrait Discovered Under 150-Year-Old Painting
Art

Cézanne Self-Portrait Discovered Under 150-Year-Old Painting

“We went from having two Cézannes to three with this discovery.”

See How Dior Maison Crafts Its Intricate Christmas Ornaments and Astro Vase
Design

See How Dior Maison Crafts Its Intricate Christmas Ornaments and Astro Vase

Made in association with the historical French artisanal company Manufacture des Emaux de Longwy.

Take a Closer Look at the Full New Balance 1906R "Protection Pack"
Footwear

Take a Closer Look at the Full New Balance 1906R "Protection Pack"

The highly-anticipated range is expected to drop in 2023.

Chrome Hearts Drops $1,875 USD "SILVER MORNING" Ski Goggles
Fashion

Chrome Hearts Drops $1,875 USD "SILVER MORNING" Ski Goggles

Stunting on those slopes.

More ▾