Official Look at the Air Jordan 3 "Treat Yourself"

The Valentine’s Day-themed pair is set to arrive at the start of February with its own jewel charms.

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Product Name: Air Jordan 3 “Treat Yourself”
Colorway: Washed Coral/Gym Red/Sail
SKU: HJ0178-600
Retail Price: $200 USD
Release Date: February 1
Retailers: Nike

Update: At last, Jordan Brand’s new Valentine’s Day-themed take on the Air Jordan 3 is releasing in just over a week’s time. The pair, which we previewed previously below, has been revealed officially by the Swoosh with its “Treat Yourself” name. Its pink and red composition is joined by special jewel charms that ties the sneaker into its holiday theme. Release is now set to take place on February 1 via Nike SNKRS and select retailers at a starting price of $200 USD.


Update: It’s been a day for Air Jordan 3 updates as we received word of the “Pure Money” colorway returning next year and got a detailed look at what to expect from the re-release of the “Black Cat” iteration. Now, after appearing for the first time just last week, a better preview of the “Valentine’s Day” pair has surfaced. The holiday-themed sneaker features a pink leather upper that is complemented by additional pink hues and touches of red and white. Stay tuned for official imagery and look out for the pair to drop in women’s sizes on February 5 of 2025 via Nike SNKRS and select retailers at a price of $215 USD.


Update: Rumored to exist four months ago, we now have confirmation that an Air Jordan 3 “Valentine’s Day” colorway will be dropping next year as an initial preview of the pair has been shared. The pink presentation of the sneaker sees the typical elephant print present at the mudguard while white enters the mix at the midsole. It also notably sports two red jewel charms that can be attached to the laces via the gold chain that hosts them. Release remains set for February 5 of next year via Nike SNKRS and select retailers at a starting price of $215 USD.

 

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Original Story: To put it simply, 2024 is a major year for the Air Jordan 3. While Jordan Brand has kept it in steady rotation over the years, there are many heavy hitters on the way. Beyond the second release of Nina Chanel Abney’s pair taking place this week, A Ma Maniére has its two pairs on the way and the return of the OG “Black Cement” is scheduled to take place as well. To top it all off, the rumor mill has been busy with hints as to what we can expect next year, including a “Lucky Shorts”-themed pair and a new “Diffused Blue” iteration.

Adding to the list of AJ3 releases to keep an eye out for, zSneakerHeadz and Sneaker Files are back with a new report, indicating that the silhouette will be celebrating Valentine’s Day next year with a special “Washed Coral,” “Gym Red” and “Sail” color composition that is depicted via mock-up above.

At the time of writing, Nike has not confirmed whether or not this “Valentine’s Day” rendition of the Air Jordan 3 will be releasing next year. However, it’s currently expected to drop on February 5 of 2025 via Nike SNKRS and select retailers at a starting price of $215 USD in women’s sizes so stay tuned for updates, including a likely first look at the pair later this year.

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