Noah x PUMA FW24 Celebrates NYC’s Love of Outdoor Gear
Introducing the Noah x PUMA Hiker and a new Suede Classic variant, accompanied by a prep-inspired capsule.
Noah and PUMA’s FW24 collection continues the duo’s exploration of East Coast prep style, now drawing from NYC’s affinity for bringing outdoor gear to the cityscape. In a statement Noah co-founder Brendon Babenzian said he considered how outdoor gear had been adopted by city dwellers throughout history for its “durability and toughness.” The result is a retro color-saturated collection of tees, hoodies, outerwear and footwear fit for both urban and outdoor ventures.
Cozy pieces like the pastel Fair Isle sweater and matching tasseled beanie are counterbalanced by outdoor pieces like a green puffer vest embroidered with a technicolor PUMA symbol on its back. The line is supported by a cobranded essentials including a graphic tee and a raglan sweater that boast an embroidered cougar with a cursive “PUMA” word mark. The styles have a nostalgic feel – grounding colorful 70s and 80s aesthetics in Noah’s intentional approach to design.
The first drop centers on new PUMA x Noah Hiker, a GORE-TEX-equipped waterproof boot. The Hikers come in a high-cut black and brown variant and low-cut stark white variant. For added interest the boots come with high contrast red laces and logo placements on both the heel and tongue. For the second drop on November 16, the pair will be joined by the PUMA x Noah Suede Classic Mid in a new black and blue color scheme. Along with the updated classic, the next drop will introduce winter weather accessories, new PUMA branded hockey jerseys and tees, and a collegiate graphic crewneck.
PUMA x Noah FW24 drop one is available now at Noah stores and the brand’s web store. Select retailers will also carry the collection on October 5 and drop two will be released on November 16.