PUMA
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
RS-X³s, Future Riders and Ralph Sampson Lows inspired by the threat of water shortages in the modern-day world.
Delivering performance footwear and clothes made from recycled polyester yarns.
Each company has warned of strained Chinese business.
Striking neon tones abound on basketball-inspired footwear and apparel.
Conceptualized and co-directed by Cole himself.
Introduced with a lookbook starring Kyle Kuzma.
Combining track and sailing-inspired details with bold colorblocking.
Top-tier fan service.
Complete with gold rings, chevrons and a score tally.
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