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Founded in 1924 by Rudolf Dassler, PUMA is a German sportswear brand best known for its athletic apparel and various sportswear goods.In more recent years, PUMA has made a significant effort in expanding its influence in the fashion and lifestyle realm through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. At the end of 2014, the company appointed Rihanna as the new creative director for the women’s department signalling PUMA’s intent on veering away from its identity as just another traditional sportswear brand. Though certainly a mainstay in the world of sports in its own right, the company has historic ties to adidas, whose founder is Dassler’s brother Adolf, also known as Adi. Following a deterioration of their relationship, the brothers went separate ways resulting in the formation of the two entities. The company has a very high presence in the world of soccer in particular, with sponsorship deals with some of the best players of the past and present, including the likes of Sergio Agüero, Marco Reus, Radamel Falcao, Pelé, Johan Cruyff, Lothar Matthäus, and Diego Maradona.

J.W.Anderson x Uniqlo Leads This Week's Best European Product Drops
PUMA and Daily Paper Reunite for a Football Themed Capsule
This Week's Sneaker Drops Host Sleepers, a Kyrie x Kobe Mashup and the Biggest Collab of the Year
PUMA Wraps the Disc Blaze Silhouette in Camouflage for a Fresh Update
PUMA Revamps the Clyde Mid Foil in White and Black Leather
PUMA Is Set to Drop Its Winter-Ready Tsugi Kori Model
Sneakerness and PUMA Reveal Collaborative Tsugi Blaze "Race Club"
Meek Mill Confirms Moving on From PUMA While 'Sneaker Shopping'
BILLY's & PUMA Join Forces on a Limited Edition Suede "S" Model


Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal


Designer and artist Hussein Chalayan becomes Creative Director


Voluntary public take-over by Pinault-Printemps Redoute


The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen


Puma signs sprinter Usain Bolt


Acquisition of the Scandinavian Tretorn Group


Production of fireproof footwear in partnership with Porsche and Sparco


Puma begins a collaboration with designer Jil Sander


First profit recorded since the company's IPO in 1986


Jochen Zeitz is appointed Chairman and CEO


Launch of the DISC SYSTEM sports shoe


Launch of the TRINOMIC technology


Puma goes public


Rçudolf Dassler passes away while his sons Armin and Gerd take over the company


Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model


Launch of the SUEDE


Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden


Introduction of the SUPER ATOM, the world's first boot with screw in studs


Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.


ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)


Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
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