PUMA
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
Specifically, the Blue Line, which connects Queens and Manhattan — two boroughs Cole has a deep personal history with.
With special graphics inspired by Alexander-John’s life story and a color scheme that nods to the Made in America festival.
Corduroy-coated takes on the Basket, a classic leather iteration of the Slipstream and plenty of co-branded apparel.
Featuring the PUMA Suede, Wild Rider, Future Rider and matching apparel.
Taking the shoe brand to “new horizons.”
A richly-detailed collaborative take on the classic silhouette.
A footwear homage to one of Hussle’s classic early mixtapes and its milestone anniversary.
Driven by a passion to merge football and streetwear culture.
The reigning Rookie of the Year’s silhouette bears mesh and synthetic uppers with personal branding down the throat.
With special Japanese-inspired detailing.
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