Versace is ready for a fresh start. At the time of writing, the Italian luxury brand has wiped its official Instagram clean, sparking speculation by fans online that the fashion house is heading in a new direction. Similarly, in 2021, Bottega Veneta left Instagram altogether while Balenciaga wiped all of its social media channels, as did Burberry most recently to unveil the Daniel Lee vision. In fashion, a complete wipe on social media channels often means that the brand is on its way to a new outlook.
The blank Instagram page comes after
Any additional information regarding the strategy has yet to be released however, in recent weeks, the brand has released a series of select black and white campaign images featuring the models like Gigi Hadid, Anok Ya, Angelina Kendall and Karolina Spakowski, photographed by Mert Alas and Marcus Piggott. This is the first time Versace has wiped it social account. Stay tuned to the brand’s Instagram for new updates.
In other fashion news, Bandit Running gears up for marathon season with Fall 2023.