Bottega Veneta Has Left Social Media, Deleting Instagram, Twitter and Facebook

The move follows the brand’s insiders-only SS21 show and increased scrutiny on social media platforms’ collection of user data.

By
Fashion
43,652 Hypes 11 Comments

Today, Bottega Veneta deleted its social media accounts on Instagram, Facebook and Twitter. The Italian luxury brand, currently helmed by creative director Daniel Lee, has not made a statement about the reason and duration of their social media blackout, but perhaps they have already laid the groundwork for a more low-key approach.

Its Spring/Summer 2021 collection was presented before a shortlist of industry leaders and big-name influencers, in contrast to the swath of attendees you typically see lining the runway at fashion week.

Nonetheless, the move to erase social media entirely is quite novel. Business of Fashion rightly notes fashion’s growing reliance on social media as a marketing tool and direct line of communication with customers, especially in the midst of the COVID-19 pandemic; over the past year, many fashion brands have adapted and expanded their social media strategies to suit the “new normal,” even embracing burgeoning platforms like TikTok.

But influencer marketing on social media isn’t without its drawbacks.

In 2019, brands were projected to spend $8.5 billion USD on influencer marketing alone, but a report that year found that influencer fraud collectively cost brands $1 billion USD — a number that was predicted to swell by 50 percent in 2020. The report also found resulting that a staggering 50 percent of engagement in sponsored content was fake, driven by purchased fake followers and engagement numbers.

The last year has also seen renewed emphasis on privacy concerns related to the use of personal information by social media platforms. In December, the U.S. Federal Trade Commission ordered nine companies, including TikTok owner ByteDance, Facebook, Snapchat and Twitter, to explain how they track, collect and implement users’ data.

Read Full Article

What to Read Next

Prada's SS21 Campaign Invites You to Explain Creativity
Fashion

Prada's SS21 Campaign Invites You to Explain Creativity

Tell Raf Simons and Miuccia Prada what you really think.

The UCLA-Inspired UNDEFEATED x Nike Air Max 97 Headlines This Week's Best Footwear Drops
Footwear 

The UCLA-Inspired UNDEFEATED x Nike Air Max 97 Headlines This Week's Best Footwear Drops

The UNDEFEATED x Nike Air Max 97 “White” is accompanied by the Air Jordan 1 High “Volt Gold”, Stray Rats x New Balance 574, and more.

Explore 33 Artist-Made Environments in Serving the People's Latest Exhibition
Arts

Explore 33 Artist-Made Environments in Serving the People's Latest Exhibition

Wander freely across surreal virtual spaces in “Wretched Light Industry.”


Ebullient Prints Fuel Optimism in Nanushka's Pre-Fall 2021 Lookbook
Fashion

Ebullient Prints Fuel Optimism in Nanushka's Pre-Fall 2021 Lookbook

Surrealist accents and organic textiles ground the garments with contrasting ethos.

Nike's Air Max 95 "Kiss My Airs" Will Get You Noticed In the Dark
Footwear

Nike's Air Max 95 "Kiss My Airs" Will Get You Noticed In the Dark

With volt and reflective paneling.

Thinkspace Celebrates New Gallery Opening With "Aloha, Mr. Hand" Group Show
Arts

Thinkspace Celebrates New Gallery Opening With "Aloha, Mr. Hand" Group Show

Spotlighting paintings and sculptures by leading visual artists.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.