Jaden Smith's MSFTSrep "Trippy Summer" Store Opens in Los Angeles

Influenced by Smith’s hypnotic aesthetic.

Fashion
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Jaden Smith has dabbled in many disciplines throughout the course of his career, one of which is fashion — he has his own brand, MSFTSrep, and that brand has just opened its first flagship store. Dubbed “Trippy Summer,” the store is located in the heart of Calabasas and it marks MSFTSrep’s evolution from an online-only brand into one that has a physical presence.

Smith announced the news on the MSFTSrep Instagram last week, showing a slew of models rocking the brand’s vibrant goods as well. He also spotlighted it on his personal Instagram page as well, while also offering context around MSFTSrep’s new Thrft Jorts, highly-detailed jean shorts with a bespoke 1:1 construction.

 

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Smith, of course, has long been active in the fashion scene. He’s an official Louis Vuitton ambassador, was recently spotted at Pharrell’s runway debut for the brand and has collaborated with New Balance on several sneakers including the Vision Racer, his own original model, and another yet-unnamed signature that’ll release later this year.

The Trippy Summer Store kicked off its opening weekend festivities on Friday, and while the regular store hours have yet to be revealed, guests can stop by 23504 Calabasas Road to check out the psychedelic wonderland. Check out MSFTSrep’s latest creations and inspirations on the brand’s website.

In other fashion news, Drake announced his NOCTA x Nike Tech Fleece collection.

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