Official Look at Jaden Smith's MSFTSrep x New Balance 0.01
He debuted the kicks at Coachella where he came out as a surprise guest during his sister Willow’s set.
Update: After Jaden Smith first teased his MSFTSrep x New Balance 0.01 during a guest performance at Coachella in April, official images of the forthcoming collaborative sneaker have been revealed. A vast departure from Smith’s previous New Balance model, the ultra-chunky — and often vibrantly-colored — Vision Racer, the 0.01 offers a minimal look that seems to draw heavily from ’80s New Balance court shoes like the 550 and recently-reissued T500. The new set of images reveal previously-unseen embellishments like a MSFTSrep text logo on the lateral midfoot as well as a “0.01” detail on the inside of the tongue and an insole with a heel-to-toe custom print.
An exact design inspiration for the style has yet to be revealed, but Smith’s past MSFTSrep work and New Balance collabs alike have leaned heavily into sustainability, so it’s not unreasonable to expect that to be a key element of the 0.01 as well. At the time of writing an official release date for the MSFTSrep x New Balance 0.01 has yet to be announced, but it may be touching down before the end of October. Read the original story below for more details and stay tuned for info on an exact release date as soon as it’s made available.
Jaden Smith
Jaden Smith
Original Story: Jaden Smith has a tendency to make statements with his fashion style, and for his surprise appearances at Coachella, he broke out one of his forthcoming footwear projects. His little sister Willow performed at the Indio-based music festival, and on both weekends he joined her on stage where he was rocking what appears to be a MSFTSRep x New Balance sneaker collaboration.
The overall shape of the sneaker is very similar to the popular New Balance 550, but the uppers of this low-cut rendition appear to be engineered with full leather. Instead of an “N” logo on the quarter panels, this installment is adorned with a printed “NB” logo in a deep navy hue to match up with its tongue branding, collar accents and lace tips. The heels come prepared with the MSFTSRep seal to call out Smith’s streetwear label.
Below, the midsoles are segmented into three sections, the heel piece of which is styled with tonal “New Balance” branding. This design feature is a call-out to Smith’s past New Balance Vision Racer team-ups which were constructed in a similar fashion. More information surrounding its public launch will likely surface in the coming months.
For other news, check out a closer look at the upcoming size? x New Balance 580 collaboration.
