MSFTSrep

Jaden Smith's MSFTSrep x New Balance 0.01 Returns in Gray
Footwear

Jaden Smith's MSFTSrep x New Balance 0.01 Returns in Gray

Serving as the second colorway of Smith’s signature shoe.

Take a Swing at Travis Scott's Air Jordan 1 Golf in This Week's Best Footwear Drops
Footwear 

Take a Swing at Travis Scott's Air Jordan 1 Golf in This Week's Best Footwear Drops

Featured alongside LOEWE x On, AURALEE x New Balance, Above the Clouds x ASICS and more.

Official Look at Jaden Smith's MSFTSrep x New Balance 0.01
Footwear

Official Look at Jaden Smith's MSFTSrep x New Balance 0.01

He debuted the kicks at Coachella where he came out as a surprise guest during his sister Willow’s set.

Jaden Smith's MSFTSrep "Trippy Summer" Store Opens in Los Angeles
Fashion

Jaden Smith's MSFTSrep "Trippy Summer" Store Opens in Los Angeles

Influenced by Smith’s hypnotic aesthetic.

Jaden Smith Reveals His True Sense of Style – and Self – for Summer 2022
Fashion 

Jaden Smith Reveals His True Sense of Style – and Self – for Summer 2022

The MSFTSrep creator shares his thoughts on music, sustainability and what he’s wearing this season.


Jaden Smith's MSFTSrep Takes On Psychedelic Visual Cues in "Trippy Summer" Collection
Fashion

Jaden Smith's MSFTSrep Takes On Psychedelic Visual Cues in "Trippy Summer" Collection

Inspired by Jaden Smith’s fascination with magic mushrooms.

Jaden Smith’s MSFTSrep Unveils Rebellious FW21 Collection
Fashion

Jaden Smith’s MSFTSrep Unveils Rebellious FW21 Collection

Incorporating aspects of surf, snow and skateboarding culture.

Jaden Smith's MSFTSrep Takes a Youth-Led 'Organized Rebellion' to City Streets
Fashion

Jaden Smith's MSFTSrep Takes a Youth-Led 'Organized Rebellion' to City Streets

An exclusive preview of the FW21 collection was revealed at this season’s Pitti Immagine Uomo.

Jaden Smith Tags A$AP Rocky, Kid Cudi, Tyler, the Creator & More for 'ERYS'
Music

Jaden Smith Tags A$AP Rocky, Kid Cudi, Tyler, the Creator & More for 'ERYS'

The hip-hop wonderboy’s artistry knows no bounds.

Jaden Smith on How He Plans to Make the World a Better Place
Business of HYPE

Jaden Smith on How He Plans to Make the World a Better Place

Presented by New Balance
The young polymath says his concerns for the environment keep him up at night.

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