Get a Closer Look at Some of This Year's Family Style Food Festival Collabs
Including Awake NY x Rocky’s Matcha, Billionaire Boys Club x Bonnie’s Lifestyle and many, many more.
When The Hundreds‘ Bobby Hundreds and Ben Hundreds launched Family Style Food Festival back in 2019, it seemed like a no-brainer for the community-based streetwear brand. Passionate about merging the worlds of food and fashion, the duo has created an immersive amalgamation of the two in the heart of Los Angeles. A masterful display of the universality of both cuisine and culture, this year’s Family Style Fest is returning to LA to unite a slew of global streetwear brands and eateries. With Anti Social Social Club partnering with New York City’s iconic Katz’s Deli and VandyThePink linking with Scoops Ahoy, this year’s fest is, again, looking major. We’ve compiled a closer look at some of the collaborative action ahead of Family Style Fest, which goes down this weekend.
Family Style x Pikachu Electric Cafe
Family Style Festival has tapped Pikachu Electric Cafe as a key collaborator. Hailing all the way from Japan, the Pokemon-themed eatery serves up thematic meals from the franchise and has now delivered a vibrant tee to commemorate the festival.
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Family Style Food Festival
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Family Style Food Festival
VandyThePink x Scoops Ahoy
Multidisciplinary creative VandyThePink and ice cream brand Scoops Ahoy have crafted a range of merchandise, including a short-sleeve tee, long-sleeve tee, tote bag and trucker hat that boast cobranding and oversized graphics.
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Family Style Food Festival
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Family Style Food Festival
Union x Trophies
LA-based streetwear brand Union has joined forces with the revered West Hollywood burger empire. Trophies Burger Club is the home of one of downtown LA’s most beloved classic burgers, so it’s only right the carnivorous cuisine staple links with such a classic California label to deliver two clean tees.
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Family Style Food Festival
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Family Style Food Festival
TOMBOGO x CAMPHOR Lifestyle
For Tommy Bogo‘s TOMBOGO and CAMPHOR capsule, they went beyond just clothing. In addition to curating two cobalt-blue apparel offerings – a crisp hoodie and an intricately detailed soccer kit – the duo also assembled a functional, sleek Swiss army knife.
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Family Style Food Festival
Better Gift Shop x Yazawa
Better Gift Shop drew design inspiration directly from Yazawa Beverly Hills’ enthralling menu. The Korean BBQ hotspot is known for its prime Wagyu beef, thus catalyzing the below cobranded tees, available in black and white colorways.
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Family Style Food Festival
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Family Style Food Festival
Billionaire Boys Club x Bonnie’s Lifestyle
BBC has shown up and showed out at Family Style Fest since the beginning. Making its first appearance at the first festival in 2019, Billionaire Boys Club is running back another prime apparel offering. In partnership with Bonnie’s Lifestyle, the duo presents “Billionaire Bonnie’s Club”, in the form of a graphic tee.
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Family Style Food Festival
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Family Style Food Festival
Awake NY x Rocky’s Matcha
New York City trademark Awake NY is heading out to Los Angeles to unveil its range of merch with LA’s Rocky’s Matcha. With Awake’s infamous insignia across the middle, the design shows the logo to be “holding” a Rocky’s cup. The dup also delivered a coffee tumbler and dad hat as well.
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Family Style Food Festival
Anti Social Social Club x Katz’s Deli
Rounding out our first look is Anti Social Social Club x Katz’s Deli. ASSC, a seasoned collaborator with a handful of unexpected brands and motifs, infused its traditional tee with the iconic Katz’s logo, a.k.a. Anti Social Katz’s Delicatessin Social Club.
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Family Style Food Festival
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Family Style Food Festival
Let us be clear: this is just a selection of this year’s collabs. Family Style Fest has previewed a handful of additional pairings on their Instagram page, including The Hundreds x Parks BBQ and No Free Coffee x Converse. Family Style Food Fest will be unveiling more details on the festival, which takes place this Sunday, October 8, throughout the week. Stay tuned to their Instagram page for more updates as they transpire, and check out the full lineup and address information in the post below.
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Elsewhere in the fashion industry, Tyler, the Creator’s le FLEUR* has linked up with Lacoste for a preppy collaboration.
