Follow Jaden Smith at Louis Vuitton Pre-Fall 23

Louis Vuitton brought its Pre-Fall 2023 show to Seoul last week, shutting down the Jamsugyo Bridge for 24 hours to showcase Nicolas Ghesquière’s latest creations. Creatively advised by Squid Game director Hwang Dong-hyuk, the show was a celebration of motion, travel, and, of course, quality materials and impeccable tailoring.

Jaden Smith was one of many Louis Vuitton ambassadors in attendance at the show, and, besides delivering a characteristically energetic performance at the afterparty alongside K-pop group Le Sserafim, Smith provided Hypebeast with exclusive behind-the-scenes photos of his trip to the South Korean capital.

Jaden Smith

Smith has worked with Louis Vuitton since 2016 — when he fronted its SS16 womenswear campaign — and speaks openly about his admiration for the storied French house’s products. “I’ve been going to the LV store since I was 12, admiring the art, craftsmanship and heritage [of the brand],” he says (clearly, Will Smith and Jada Pinkett Smith, the latter of who was in attendance at the show as well are also longtime fans of LV). “Being a part of such a historic fashion house is nothing short of my childhood dream.”

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Jaden Smith

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Jaden Smith

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Jaden Smith

While on his trip in Seoul, Smith sported pieces from the brand’s recent collection with Yayoi Kusama, carrying a Keepall bag adorned with the artist’s familiar dots and being left speechless by a backpack from the two’s “Faces” collection that he spotted at LV’s Seoul flagship. “I [had] no words,” he said, describing the moment he first saw the bag. He did, however, have time to paint an abstract scrawl on a bag from the store. “I like to paint.”

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Jaden Smith

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Jaden Smith

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Jaden Smith

Besides a shopping trip, Smith took the time to share a handful of fit pics and his jewelry setup. Keen-eyed sneaker fans may also notice that he sported his forthcoming collaboration with New Balance during a lion’s share of his time in Korea. The trip culminated with his aforementioned afterparty performance, a triumphant affair in front of rich purple light that sent the show off in style.

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