A Lucky Golfer Will Take Home This Custom 1973 Ford Bronco

For the average golfer winning a competition usually means taking anything from bragging rights, to a gift card or maybe a couple grand. But not so on the PGA TOUR. For the Charles Schwab Challenge which will be played later this month in Fort Worth, Texas, in addition to the $1.5 million USD check, the winner will drive away in a custom 1973 Ford Bronco.

Car enthusiasts will know that the Broncos from the early 70s are highly prized, normally costing somewhere in the $100,000 to $150,000 USD range. Don’t let the outside of the truck fool you though, because this custom edition has been outfitted with a number of modern updates. Charles Schwab worked with a customizer who specializes in classic Ford Broncos, and the first feature to note is the 465 horsepower, Ford 2023 Gen 3 Coyote 5.0L engine and the 10-speed automatic transmission which has been paired to the push-button four-wheel drive system.

Meanwhile, inside the truck passengers will notice the custom machined door handles, mirrors and knobs; and upholstery stitched with Scottish tartan, the same kind that will be worn by the champion on Sunday.⁠ The front grille has the Ford logo replaced with the word Schwab in the same font, and a similar switch of branding is seen on the car’s tail end. Lastly, the wheels are wrapped with all-terrain BFGoodrich tires.

Take a look through the gallery to see all the details brought to life.⁠

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