The Air Jordan 1 Low Receives Iconic "Black Elephant" Treatment

A print first introduced and immortalized in sneaker culture by Tinker Hatfield.

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July has seemingly become the month of Air Jordan 1 low reveal, with the latest pair to make an appearance being the “Black Elephant,” featuring the iconic elephant print first introduced by the Air Jordan brand and Tinker Hatfield at the launch of the Air Jordan 3.

Other notable releases this month include the “Royal Toe,” OG “Black Toe,” OG “UNC to Chicago,” and leading the pack the Travis Scott x Air Jordan 1 Low Golf.

While the all-black leather Black Elephants offer a more subtle presence, the significance in sneaker culture is indisputable, making this a special release, as the design has become an iconic symbol of the Air Jordan brand.

Details of the soon-to-be-released pair include mesh tongues and inner lining, a black tonal Jumpman logo, contrasting white embroidered Wings logo at the heels and a white midsole on top of a black rubber outsole. The Air Jordan 1 Low “Black Elephant” are expected to release at Jordan Brand retailers and on Nike‘s official site for a retail price of $110 USD.

In related footwear news, take a closer look at the Travis Scott x Air Jordan 1 Low Golf.

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