JJJJound Unveils Hospitality-Themed Vault by Vans Collab
Starring the Sk8-Mid VLT LX, Authentic VLT LX and Classic Slip-On VLT LX.
Last month, JJJJound did what it does best — tease a quick glimpse at a project, this time with Vans, and enjoy the immediate hype (and critique) surrounding it. Leading with the reveal of a simple, yet tasteful Sk8-Mid VLT LX, the brand successfully got the conversation started, only to continue it the next week with an all-white Classic Slip-On VLT LX. Now, following a reveal of another monochromatic white take on the Authentic VLT LX, the brand has officially revealed the forthcoming project.
Jjjjound
Jjjjound
Jjjjound
Centered around a French court footwear aesthetic, the three shoes have been crafted to be a convenient option to integrate into a subtle uniform — particularly for those in hospitality. Tapping local businesses in Montréal, the home of JJJJound, each design sees itself paired with a uniform. Looking closer at the kicks themselves, minimal branding from JJJJound is combined with subtle adjustments in material composition and detailing.
Release for the complete JJJJound x Vault by Vans collection is scheduled to begin on July 20 via JJJJound at 12pm EDT. Following this, Vans will host the release of the three shoes alongside select retailers on July 29.
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