French streetwear label YOUTH OF PARIS has partnered with headwear company Notch Gear to create a collaborative baseball cap. Channeling a grungy aesthetic, the hat’s distressed style and unique cutouts bring together trademark details of the two brands.
Paying homage to YOUTH OF PARIS’ signature DIY approach, the silhouette comes in a washed black colorway with deep purple contrast stitching, adding dimension to the canvas upper body. Also in purple is an embroidered YOUTH OF PARIS logo, a hooded figure sporting wrap-around glasses, which nestles comfortably in between patches of distressed material. A fin-shaped cutout on both sides of the brim, Notch Gear’s signature emblem, has been reimagined with neon green lining. Both visually intriguing and practical, this notch allows the cap to be worn with sunglasses, providing a secure, comfortable fit that eliminates interference between the brim and eyewear. Through combining Notch Gear’s classic silhouette with YOUTH OF PARIS’ distinctive style and quintessential colorway, the two brands create a baseball cap that appeals to both form and function.
Since emerging on social media in 2011, YOUTH OF PARIS has become a key force in the cultural fabric of its namesake city, collaborating with Adidas Originals on two sneakers this year. Founder Alex Q. Lopez drives the brand forward with his unmistakable vision, mirroring the dedication of Notch Gear co-founders Paul and Terra Cunningham. The couple, who launched the company out of their garage, have grown Notch Gear into a global company over the last 10 years. Limited to 35 pieces per website, the collaborative cap is an exclusive drop that will resonate with streetwear lovers everywhere.