Lorenz Takes a Nostalgic Trip Around the UK for Playful SS23 Campaign
Drawing inspiration from the 1990s package holiday revolution.
London-based brand Lorenz has just dropped a brand new collection for Spring/Summer 2023 and it sees the label take a nostalgic trip around the UK for its latest lookbook.
As a whole, the collection draws inspiration from the 1990s package holiday revolution, taking its aesthetic from gift shop postcards while also looking back at coastal destinations and the surf shops in the local areas. Now, through the use of high-quality fabrics, oversized silhouettes, and playful graphics, Lorenz is presenting its all-new collection.
Highlights from the capsule come in the form of the new Patterson Shirt; a lightweight viscose pastel green bowling shirt that’s complemented by a hand-drawn jam sandwich graphic on the front. This takes inspiration from long journeys on the motorway, partnered with service station stop-offs.
Further introductions for SS23 are the new graphic T-shirts that arrive in brown and off-white hues. Rounding off the drop, Lorenz also welcomes a stand-out button-down jacket that features chain-stitched embroidery as well as a new tote bag that’s designed for carrying lightweight items for summer nights on the beach.
You can check out the latest collection from Lorenz above and it’s available to shop via the brand’s official website now.
In other fashion news, check out the new Drama Call x Manchester United collaboration.
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