Take a Look at Allbirds and adidas' New Sustainable FUTURECRAFT.FOOTPRINT
Made with 50% recycled content.
Allbirds and adidas continue to build on their partnership with a new FUTURECRAFT.FOOTPRINT with a new all-white colorway. Back in 2020, the duo linked up in efforts to reduce the 700 million metric tons of carbon dioxide produced by the footwear industry each year.
Following the announcement, both brands have created a few sustainable designs in the past few years and continue to establish ways in order to help the environment. The Three Stripes sportswear brand has recently opened its eco-friendly concept store in Harajuku, Tokyo which is one of its largest retail spaces to date.
Continuing the moment, the duo debuts its latest installment which is now one of the lightest performance pairs in both brands’ rosters. The shoe is made up of 50% recycled materials which adds a subtle contrast to a normally all-white design. Neutral-toned stitches run across the uppers to align with the same washed-out hue on the midsole. Both logos simply sit next to each other on the laterals while the total carbon footprint amount below gives emphasis to the sustainability endeavor.
Look out for the Allbirds x adidas FUTURECRAFT.FOOTPRINT to release in the coming weeks at select retailers and via adidas.
In case you missed it, Bad Bunny expanded his catalog with an adidas Forum PWR Collab in this week’s best footwear drops.
