Kanye West Talks Shifting the Narrative in "Black Future Month" Speech

Discussing the power of the Black dollar.

Music
24,276 Hypes 42 Comments

On February 1, the first day of Black History Month, Kanye West declared that he has rebranded it to “Black Future Month.”

Ye has continued his sentiments, posting a speech to his Instagram explaining his vision of Black Future Month and the need for the shift in narrative. In the video, the DONDA rapper appears to be speaking with his Sunday Service choir and opens by sharing his own parental backstory, delving on their history and separation. Ye describes how it was a prime example of how “the system has been separating families in every way that they can for years.” He continues with words of motivation by stating,

“Black Future, it’s time to invent it. If Ye said it, you know that he meant it. There’s no more Black History Month, every February reminding us that we just barely can vote. You shouldn’t have to be a tech genius, a basketball god, a musical wizard to be able to hold down your family.”

The rapper drives into the point even more by spitting a few bars explaining, “This is a calling, this is more than balling, this is more than the dreams of the hard court and a Spalding. This is more than the dreams of the White House, this is our house. This is our country to be bought, but nah, that’s not what I was taught.” Ye recalls a moment where his daughter came back from school and announced that she “learned she was Black.” Ye places the school, Sierra Canyon, which is self-described as “a premier independent college preparatory school, on blast, as he recounts his thought process as he heard his daughter’s revelation,

“And what do you think Sierra Canyon’s perspective of Black is? You think it’s talking about Mansa Musa or you think it’s talking about Christopher Columbus? So, if we wanna talk about Black history, who wrote that history for us? They beat down ideas that will keep you enslaved mentally. They target you, they put you in that box, to control your mind and to make you fearful. I just don’t have no fear left in me. So all I got is love.”

He concludes his speech by doubling down on the power of the Black dollar and the worth Black Americans have in comparison to what is portrayed by the media. Ye said, “Our $44 million is worth $1.8 trillion. That means the Black dollar is neck-and-neck with the biggest company in the world, which is Apple. And more focused, the Black dollar will be the biggest company in the world.” Of course, a Ye speech is not complete without mention of his own successes. The music and fashion mogul emphasizes that his Yeezy brand is the “only 100 percent Black-owned brand that is cultural.” He also discusses how he and long-time collaborator, the late Virgil Abloh, “broke down the Black belief in Black design.” Ye leaves audiences pondering with his final words, “It’s about us, it’s about our children, it’s about an example of what we can be when we decide to walk off the field and take our narrative into our own hands. Black Future Month, this is the future.”

Watch the full speech below.

 

View this post on Instagram

 

A post shared by ye (@kanyewest)

In other music news, 2 Chainz drops fiery “Free B.G.” music video.

Read Full Article

What to Read Next

Kanye West Makes Surprise Appearance at 'Jeen-Yuhs' Premiere, Speaking on Importance of Black Future Month
Entertainment

Kanye West Makes Surprise Appearance at 'Jeen-Yuhs' Premiere, Speaking on Importance of Black Future Month

Reaffirming that there is strength in community.

Future Teases New Album's Release Date and Kanye West Feature
Music

Future Teases New Album's Release Date and Kanye West Feature

Footage of Future and Ye filming a music video has also surfaced.

Drake, Kanye West and More To Feature on Future’s New LP ‘I Never Liked You’
Music

Drake, Kanye West and More To Feature on Future’s New LP ‘I Never Liked You’

The Atlanta rapper’s ninth studio album drops this Friday.


See Future and Kanye in the New “Keep It Burnin” Music Video
Music

See Future and Kanye in the New “Keep It Burnin” Music Video

The single comes off of Future’s new 16-track LP ‘I Never Liked You.’

Eames Office and Gelato Pique Collaborate for Cozy Loungewear
Fashion

Eames Office and Gelato Pique Collaborate for Cozy Loungewear

Inspired by archive Eames designs.

Take a Look Inside Devin Booker's Contemporary Desert Oasis
Design

Take a Look Inside Devin Booker's Contemporary Desert Oasis

Equipped with a full garage of vintage collectible cars.

JJJJound Teases Collaborative New Balance 990v3 in "Green"
Footwear

JJJJound Teases Collaborative New Balance 990v3 in "Green"

Following highly-coveted “Grey” and “Navy” pairs.

Robert Pattinson Calls His Batman Role the "Hardest Thing I've Ever Done"
Entertainment

Robert Pattinson Calls His Batman Role the "Hardest Thing I've Ever Done"

Delving into the depth of the character and how it differs from previous films.

Karmuel Young Shares "Project 06: Same But Not Same" Collection
Fashion

Karmuel Young Shares "Project 06: Same But Not Same" Collection

Building on its previous offerings.


The BRIT Awards 2022 Celebrated Britain's Greatest Talents From Dave to Little Simz and Adele
Music

The BRIT Awards 2022 Celebrated Britain's Greatest Talents From Dave to Little Simz and Adele

Dave closed the show with a performance of “In the Fire,” enlisting help from Ghetts, Giggs, Fredo, Konyikeh and Meekz.

Take a Closer Look at ACRONYM’s Nike Blazer Low Collaboration
Footwear

Take a Closer Look at ACRONYM’s Nike Blazer Low Collaboration

Ahead of its impending global release.

Nike Shows Team USA Support With New Cozy ACG Air Moc 3.5
Footwear

Nike Shows Team USA Support With New Cozy ACG Air Moc 3.5

Showcasing icy hues inspired by the 2022 Winter Olympics.

THE NORTH FACE Uses Natural Fiber Paper Yarn in New COMFORTIVE Collection
Fashion

THE NORTH FACE Uses Natural Fiber Paper Yarn in New COMFORTIVE Collection

Everyday activewear with optimal comfort and flexibility.

Fennec Shand and Krrsantan Join Boba Fett in 'Fortnite'
Gaming

Fennec Shand and Krrsantan Join Boba Fett in 'Fortnite'

More skins for ‘The Book of Boba Fett’ fans.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.