Take a Look Inside AMBUSH®'s HONG KONG WORKSHOP
Expressing its vision of the future and celebrating the ultramodern nature of the city.
Continuing its global expansion, AMBUSH® recently opened its first standalone store in Hong Kong. The flagship is located in The Landmark, one of Hong Kong’s most prestigious shopping destinations, and serves to encapsulate the label’s bold visual identity to form an extension of its aesthetic universe.
AMBUSH®’s HONG KONG WORKSHOP expresses a vision of the future and celebrates the ultramodern nature of the city through a mix of neutral tones and raw stainless steel. The concrete textures throughout serve to further the monochromatic modernity that accents the rounded curves, dome-shaped lights, and circular LEDs on the ceiling.
Other striking elements include the stacked mirrored pallets displays, A-chain AMBUSH® SILVER FCTRY metaverse-like console tables, and a floor-to-ceiling LED panel at the shopfront. Finally, plush carpets, swivel drawer cabinets, and upholstered seating deliver a mix of vigorous green and vivid orange.
“Hong Kong is one of the earlier and consistent markets to sell AMBUSH® from our beginnings as a jewelry line, and progressively as we expanded into a full collection. I’ve had the pleasure to visit Hong Kong numerous times, and I am thrilled to see our business expand here with the opening of the HONG KONG WORKSHOP,” says YOON, Creative Director and Co-Founder of AMBUSH®.
Expanding the design language of the iconic AMBUSH® WORKSHOP in Tokyo, the new retail location carries a full range of men’s and women’s ready-to-wear, accessories, and jewelry collections.
AMBUSH® HONG KONG WORKSHOP
Shop B10, B/F, Landmark Atrium,
15 Queen’s Road Central,
11 a.m. – 8 p.m.
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