genzai and HYSTERIC GLAMOUR Come Together for a Second Collection
Bringing back “the third-eye-opening Hysteric Girls.”
Building on a collaboration back in 2021, HYSTERIC GLAMOUR has come together with genzai for a second collection. Teaming up with the streetwear label helmed by UNDERCOVER PRODUCTION by Jun Takahashi art director Tetsuya Nagato and yutori, the special range explores an outlook on spirituality.
The special range is developed around concepts of “communicating with the universe” through evocative graphics that build on the vixens synonymous with HYSTERIC GLAMOUR. Comprised of 10 styles, the range brings back the “the third-eye-opening Hysteric Girls” introduced with the first collection. Standouts include the Sagara Stadium Jumper, Sagara Collage Hoodie, Power Laser Sweat, Tracksuit, and Collage Cotton Pants.
The genzai x HYSTERIC GLAMOUR second collection will be available December 17 via HYSTERIC GLAMOUR’s Shibuya, Nagoya, Osaka flagship locations, and through the genzai app and website.
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