Drake Is Celebrating 50 Billion Spotify Streams as the New Barcelona Home Kit Sponsor
You’ll be able to see the one-off jersey sponsor IRL for the first time on October 16.
Drake’s relationship with football has been there for all to see for some time now. Cast your minds back to Drizzy’s work with Liverpool F.C. when the musician was announced as an ambassador — alongside Serena Williams and Lebron James — for the club’s partnership with New Balance or even when the rapper lived in Juventus’ pink 2015/16 away jersey. And if these weren’t big enough links between Drake and the beautiful game, Stake, the business the Toronto rapper is an official partner of, is the current kit sponsor of Everton F.C. However, past connections aside, it has just been announced that Drake’s OVO owl will adorn the front of F.C. Barcelona’s home shirt for this weekend’s El Clásico in a unique collaboration with Spotify.
In celebration of Drake becoming the first ever artist to reach 50 million streams on Spotify, the OVO Sound logo will be officially taking Spotify’s usual spot on the front of the Barcelona home jersey against Real Madrid this weekend. And while it hasn’t been made clear whether or not these special edition kits will be available for purchase, you will be able to see the jersey IRL for the first time on October 16.
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In other news, take a look at the new Palace x Gucci collaboration.
