Pharrell and adidas Debut New Humanrace Sičhona Sneaker

Accompanied by an “I am Dakota, we are Dakota” campaign that aims to amplify the voices of the Indigenous American community.

Footwear
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Pharrell and adidas have officially revealed their latest collaborative sneaker: the Humanrace Sičhona. A stripped-back silhouette inspired by the mechanics of the human foot and the feeling of being barefoot, the Humanrace Sičhona is also a new chapter in the evolution of Pharrell’s Humanrace brand — one that spotlights the Indigenous American Dakota tribe’s customs, traditions and culture.

Though the first colorway to be revealed was a green-and-white friends and family pair, the first Humanrace Sičhona to actually release will be a “Team Royal Blue/Easy Coral/Clear Aqua” makeup. It’s constructed with a new “direct inject casting” method that enables the removal of unnecessary elements, merging the sock-like Primeknit upper directly to the anatomically molded, uniquely shaped TPU midsole. adidas’ Futurenatural technology supplies cushioning, and a Humanrace branded strike crosses the midfoot while further branding appears on the tongue tabs and insoles. Outsoles get in on the action too, featuring a computer-printed Humanrace typography pattern. “I chased the experience I remember feeling as a kid when I walked barefoot on grass, sand and rocks,” said Pharrell while discussing the shoe’s design. “Feeling the texture, the temperature, the moisture … that primal sense of freedom was a north star objective with this project.”

The shoe’s launch is accompanied by an “I am Dakota, We are Dakota” campaign that was directed by Josué Rivas — an Indigenous creator who specializes in visual storytelling and education — and also stars multiple tribe members. Even the shoe’s name is a tribute to the Dakota people: Sičhona borrows from an Indigenous phrase that means “connecting to the earth,” the Dakota way of saying “barefoot.” Furthering the projects’s ethos, Pharrell and adidas Originals are helping to fund a 10kW solar array training and demonstration project for the youth of Standing Rock.

Expect the Pharrell x adidas Humanrace Sičhona “Team Royal Blue/Easy Coral/Clear Aqua” to debut via adidas Confirmed, the Humanrace webstore and select retailers on August 27 as part of the first-ever adidas Confirmed “Members Week.”

For more news from the world of the Three Stripes, check out Kanye West‘s adidas YEEZY BOOST 700 “Fadazu.”

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