"Floating Projections" of the YEEZY Gap Round Jacket Illuminate NYC, LA and Chicago

Following the design’s debut announcement earlier this week.

Fashion
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Following the inaugural release announcement for the 10-year YEEZY Gap partnership on Tuesday, “Floating Projections” of the now-buzzing YEEZY Gap Round Jacket have illuminated monumental locations in New York City, Los Angeles and Chicago.

Reaching new heights in an innovative marketing ploy, the soon-to-be-released silhouette has appeared glowing atop the exterior of popular landmarks, including New York’s Madison Square Garden and Guggenheim Museum as well as Los Angeles’ Dolby Theatre and Staples Center, and in prime viewing locations on each city’s high-volume streets.

The debut jacket, spotted on Kanye West last week, has no problem lighting up the respective cityscapes in its electric blue hue. The design, composed of recycled nylon, features an original connected collar-lapel construction and a puffer-like, front-copped shape, with no closure and a simple dual-branded logo on the interior.

Take a look at a full list of locations where the YEEZY Gap Round Jacket “Floating Projections” have appeared.

New York City
Madison Square Garden
Guggenheim Museum
New York Public Library
Spring Street Salt Shed
The Met Breuer
New Museum
166 Lafayette Street
142 Spring Street
184 Wythe Avenue
Essex And Rivington Streets

Los Angeles
Disney Concert Hall
Hollywood Palladium
LACMA
Staples Center
The Broadflower St And W Olympic Boulevard
Melrose Avenue And N Virgil Ave
Abbot Kinney Boulevard And San Juan Avenue
Dolby Theatre
Santa Monica Avenue And 2nd Street
Vine Street – Walk Of Fame
8349 Sunset Boulevard

Chicago
Michigan Ave And Roosevelt Road
1601 N Milwaukee Avenue
1453 N Milwaukee Avenue
1927 N Milwaukee Avenue
621 W Fulton Street

The YEEZY Gap Round Jacket is now available for pre-order on Gap’s website for $200 USD.

In another fashion collaboration, adidas Originals and NOAH have reunited on a sporty, summer range.

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