VERYRARE Serves a Dose of Nostalgia For Debut Collection

Welcoming you to the lifestyle by offering a unique customer experience with every purchase.

Fashion 
7,966 Hypes 9 Comments

VERYRARE introduces its first-ever collection for Spring/Summer 2021 titled “Lullaby”. Exploring the intersection between art, culture and fashion, Paris and London-based designer Raf Reyes channels his personal passions into ready-to-wear garments.

Being an artist-in-residence at the Galerie Gismondi with work exhibited in a number of galleries including the CADAF art fair as well as Salvatore Ferragamo’s Paris flagship store, the 23-year old designer launched VERYRARE in 2020. Finding motivation within the lockdown restrictions, Reyes aimed to experiment with his designs, deciding to transfer his artwork onto clothes aptly titling his aesthetic “artwear” — a luxury alternative to fast fashion.

Bridging the gap between the worlds of contemporary fashion and museum art, the collection features a selection of statement garments including T-shirts, crewnecks and extended-peak caps amongst homeware pieces such as candles. Paying tribute to the iconography of a wide range of subcultures and sur-cultures, merging the past and present, “Lullaby” adopts bold graphics and Reyes’ signature collage aesthetic constructed through a future-meets-retro lens using relaxed silhouettes, halftone prints and colorful embroidery.

From the “Black Sheep” collage sweater to “A Girl Is A Gun: Queen of Hearts” serving pre-Y2K nostalgia-evoking designs or modernizing traditional icons with “The Last Zoom” playing on Da Vinci’s “Last Supper” and “Fallen Angel” inspired by Alexandre Cabanel’s powerful oil paintings contrasted with a deep message of inner-emotion — VR®® also taps into current pop culture references setting the visual tone seen on the “Die Knit” jacquard crewneck. Comprised of 100% pure and organic beeswax, the candle offerings bring this playful aesthetic to homeware items — including the Three Graces Canova and Scarface-inspired “World Is Ours” structure and a Michelangelo’s David bust evolved with the times adorning a face mask.

Binding the VR®® collection’s pieces together is the emotional, visual impactfulness and passion-purging aspect of catharsis. Offering a unique art-led customer experience stays at the forefront of the brand’s ethos and every product is hand-numbered, arriving with a full care pack custom from A to Z welcoming you to the VERYRARE lifestyle. A pair of gloves are enclosed to handle your package with care including framed artworks offset by Raf himself, an array of goodies and a personalized certificate of authenticity assigned to the statement piece rounds off the pack, providing an intimate relationship between brand and consumer.

VERYRARE’s “Lullaby” collection will be available to purchase globally from April 20 through the brand’s website.

Read Full Article

What to Read Next

Sevenstore's New Editorial Serves a Big Slice of Nike Air Max 90 "Bacon" and NYC Nostalgia
Footwear

Sevenstore's New Editorial Serves a Big Slice of Nike Air Max 90 "Bacon" and NYC Nostalgia

The Liverpudlian imprint heads to NYC’s Anthony & Son Panini Shoppe to put the AM90 “Bacon” through its paces.

A.P.C. Delivers a Dose of Optimism and Sophistication for FW21
Fashion

A.P.C. Delivers a Dose of Optimism and Sophistication for FW21

Vibrant colors have been used to convey a renewed sense of hope.

Raf Simons Takes the Reins for Debut Prada Menswear Collection
Fashion

Raf Simons Takes the Reins for Debut Prada Menswear Collection

Live-streamed from the house’s Milan HQ.


Playboy and Emotionally Unavailable Link up for a Double Dose of Unrequited Love in Latest Capsule
Fashion

Playboy and Emotionally Unavailable Link up for a Double Dose of Unrequited Love in Latest Capsule

BJ The Chicago Kid highlights the lookbook for the capsule.

Hender Scheme Visualizes the Passage of Time Through Virtual Interiors for the Lexus LF-Z Electrified
Automotive 

Hender Scheme Visualizes the Passage of Time Through Virtual Interiors for the Lexus LF-Z Electrified

Presented by Lexus
Staying true to their shared Japanese roots while ushering in a pivotal new chapter for the car brand.

Union LA Continues Its 30th Anniversary Celebrations with Air Jordan 4 Collaboration
Footwear

Union LA Continues Its 30th Anniversary Celebrations with Air Jordan 4 Collaboration

An apt follow-up to 2020’s duo of popular co-created AJ4s.

have a good time Makes a Case for Fashionable Aprons
Fashion

have a good time Makes a Case for Fashionable Aprons

Is the apron SS21’s next big statement piece?


Franck Muller Drops Vanguard Skeleton Sapphire Color Dreams
Watches

Franck Muller Drops Vanguard Skeleton Sapphire Color Dreams

The transparent sapphire crystal case shows off a full spectrum movement.

DRIVERS: Ryo Ishikawa and His 1992 Porsche 911 Turbo 964
Automotive

DRIVERS: Ryo Ishikawa and His 1992 Porsche 911 Turbo 964

The #FR2 founder actually compares his 911 to a Mobile Suit Gundam mech.

Cali Thornhill Dewitt x HYPEBEAST
Fashion 

Cali Thornhill Dewitt x HYPEBEAST

“Privacy is a dirty word.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.