LATE NINE’s Debut Collection Is Minimalism Meets Nostalgia
Reimagining late-’90s style through a modern lens.
Summary
- Swedish label LATE NINE debuts with a collection inspired by late-’90s pop culture and golf style, blending nostalgia with Scandinavian minimalism
- Crafted from premium natural fibers, the lineup includes wool trousers, ribbed jersey polos, merino knitwear and a cotton-blend windbreaker
- Prices range from $70 to $515 USD, reflecting the focus on elevated materials
What do you get when a moodboard pulling from The Sopranos, Seinfeld and late-’90s/early-2000s on-course golf style comes to life? The answer is LATE NINE, a new golf and menswear label steeped in nostalgia and designed to move effortlessly between contexts.
Co-founded in Sweden by Maxim Lundh—a creative director with experience building other contemporary labels such as CQP—the brand’s debut collection channels a distinctly Scandinavian sensibility: minimalism with personality, transmitted through texture and proportion rather than bold graphics or logo hits.
The lineup is lean but purposeful: polos, knitwear and trousers that transition easily from the office to an afternoon nine. Every piece favors premium, natural fibers for an elevated feel. The trousers, cut from 100% wool with double pleats, balance refinement with ease of movement. The polos, made from a hefty cotton/viscose ribbed jersey, feature slightly longer sleeves and dropped shoulders for an easy drape. Knitwear is executed in ultra-fine merino wool, so it’s light enough for shoulder seasons yet unmistakably luxe. And naturally, no ’90s-inspired wardrobe would be complete without a windbreaker: LATE NINE’s version is crafted from a water-repellent cotton blend, finished with metal hardware and a buttoned placket.
Prices skew toward the premium end: the windbreaker retails for $515 USD, trousers for $430 USD, and polos for $275 USD, while the Orbit and Twilight Caps round out the offering at $70 USD. Browse the full lineup at LATE NINE’s website.
