"EXACTAMENTE" Captures the Willy Chavarria World in Motion
“This season isn’t just about how the clothes look — it’s about how they move, how they feel, and who they’re for,” the designer says of the cinematic Fall/Winter 2025 visual campaign.
Summary
- For Fall/Winter 2025, Willy Chavarria has lifted the veil on its EXACTAMENTE visual campaign, a true cinematic narrative tale rooted in movement and motion
- Lensed by Danielle Levitt and animated by the label’s in-house art director Jess Cuevas, the striking presentation is fronted by real faces from the brand’s community
Willy Chavarria is shifting focus for his namesake label’s Fall/Winter 2025 campaign. Rather than focusing on single moments in time, the EXACTAMENTE visual campaign is rooted in raw motion.
Inspired by Ari Versluis and Ellie Uyttenbroek’s visual cataloging, the house presents a handful of living pictures that culminate in the concept of the clothes belonging to the wearer – and not vice versa.
Shot by Danielle Levitt and animated by the brand’s art director, Jess Cuevas, the visual story features the real, behind-the-scenes faces of the Willy world: family members, friends, neighbors, and baristas included.
The Willy community dons a clean new compilation of garments, ranging from oversized outerwear to sleek new sportwear silhouettes, and sharply tailored suiting sets.
As the campaign notes put it: “This season isn’t just about how the clothes look — it’s about how they move, how they feel, and who they’re for.“
