Vanessa Bryant Officially Comments on Expired Nike and Kobe Bryant Deal

“We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”

Footwear
87 13 Comments
Save

After news broke that the Kobe Bryant estate is no longer renewing the late basketball icon’s lonstanding deal with Nike which expired on April 13, 2021, Vanessa Bryant took to Instagram to comment on the situation.

Vanessa wrote on Instagram confirming the end of an era, “Kobe’s Nike contract expired on 4/13/21. Kobe and Nike have made some of the most beautiful basketball shoes of all time, worn and adored by fans and athletes in all sports across the globe. It seems fitting that more NBA players wear my husband’s product than any other signature shoe. My hope will always be to allow Kobe’s fans to get and wear his products. My hope will always be to allow Kobe’s fans to get and wear his products. I will continue to fight for that. Kobe’s products sell out in seconds. That says everything. I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy. We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”

Following the untimely death of her husband Kobe and daughter Gigi in January 2020, Vanessa has repeatedly expressed her frustration regarding the exclusivity of Nike Kobe products. Over the past year, she has continually wanted Nike to make the shoes more readily available for fans. Echoing her previous sentiments, she recently partnered with Undefeated to re-release the sneaker boutique’s Kobe 4 Protro collection, giving Los Angeles fans first priority on the restock.

Since 2003, Kobe launched over 11 signature sneakers during his playing career, releasing new models even post-retirement.

Check out the statement from Vanessa Bryant below.

In other sports news, Toronto Raptors officially signed Japanese forward Yuta Watanabe to a standard NBA contract.

Read Full Article
Text By
and
Share this article
In This Article
Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

What to Read Next

Vanessa Bryant Reveals Upcoming Nike Kobe Protro Colorways
Footwear

Vanessa Bryant Reveals Upcoming Nike Kobe Protro Colorways

The extensive sneaker preview highlights customized themes honoring the Philadelphia Eagles, Disney, and Marvel’s Iron Man.

Official Look at Kobe Bryant’s Nike Air Force 1 Protro Low “Lord of the Rings”
Footwear

Official Look at Kobe Bryant’s Nike Air Force 1 Protro Low “Lord of the Rings”

A crisp “white” base illuminated by “Safety Orange’ details.

Kobe Bryant's "Mambacurial" Theme Surfaces on the Nike Mercurial Superfly 11 Elite
Footwear

Kobe Bryant's "Mambacurial" Theme Surfaces on the Nike Mercurial Superfly 11 Elite

The performance soccer boot adapts the iconic Kobe 8 colorway for Fall 2026.


Nike Previews Unseen Kobe Silhouette at the Mamba Invitational
Fashion

Nike Previews Unseen Kobe Silhouette at the Mamba Invitational

An art installation in Los Angeles offers a first look at an unreleased outsole from the signature lineage.

LEGO Unveils Interactive 'Adventures with Luigi' Starter Course
Toys

LEGO Unveils Interactive 'Adventures with Luigi' Starter Course

“Luigi time!”

Lacoste SS21 Campaign Is All About Connecting Cultures With the Iconic Crocodile Spirit
Fashion

Lacoste SS21 Campaign Is All About Connecting Cultures With the Iconic Crocodile Spirit

Featuring global ambassadors A$AP Nast, Peggy Gou, Evan Mock and many more.

UPDATE: European Super League "Cannot Proceed"
Sports

UPDATE: European Super League "Cannot Proceed"

Just two days after proposals were announced.

Jhené Aiko Is Just "Tryna Smoke" in New Music Video
Music

Jhené Aiko Is Just "Tryna Smoke" in New Music Video

Big Sean makes a special appearance in the visual.

Mansory's Ferrari F8 Tributo "F8XX" Is as Hardcore as It Gets
Automotive

Mansory's Ferrari F8 Tributo "F8XX" Is as Hardcore as It Gets

Packing 880 HP, 960 Nm of torque, and a 0-62 MPH of just 2.6 seconds.

Australia Is the Reason for StreetX's Latest Collaboration With New Era®
Fashion

Australia Is the Reason for StreetX's Latest Collaboration With New Era®

For the “Pina Colada Boys” of Perth.


Procter & Gamble Is Raising Its Prices in September

Procter & Gamble Is Raising Its Prices in September

On goods like diapers and tampons.

Rowing Blazers Links up With NYC Pizza Spot John's of Bleecker Street
Fashion

Rowing Blazers Links up With NYC Pizza Spot John's of Bleecker Street

“NO SLICES.”

Erik Arteaga Announces Vyzer LA Sponsorship Skating Unreleased Off-White x Nike Dunk "Black/Gray"
Footwear

Erik Arteaga Announces Vyzer LA Sponsorship Skating Unreleased Off-White x Nike Dunk "Black/Gray"

Also previewing a new TEENAGE PUNX graphic tee.

Audi's A6 e-tron Concept Explores the Future of Electric Cars
Automotive

Audi's A6 e-tron Concept Explores the Future of Electric Cars

The four-ringed marque combines style with eco-friendliness.

KWK Promes Fits Contemporary Home Around a Lush Garden
Design

KWK Promes Fits Contemporary Home Around a Lush Garden

This Polish private residence was created from the outside in, taking design cues from the finished garden.

Young Thug and Unfoonk Release "Real" Music Video
Music

Young Thug and Unfoonk Release "Real" Music Video

A cut from Young Stoner Life Records’ ‘Slime Language 2.’

More ▾