Lacoste SS21 Campaign Is All About Connecting Cultures With the Iconic Crocodile Spirit

This Spring/Summer 2021 season, Lacoste has unveiled a campaign representative of celebrating the diversity of cultures within the creative world. The brand has chosen not one, but seven creative global ambassadors, ranging from American hip-hop artist A$AP Nast to Berlin-based South Korean DJ Peggy Gou. Others to appear in the campaign include Evan Mock, Sonny Hall, Louise Bourgoin, Mélanie Thierry and Salif Gueye.

Each of the ambassadors was photographed by a creative team of their choosing in their home cities, alongside those in their inner circles including close family and friends. Ambassadors showcased their own personification of the crocodile logo, celebrating the classic Lacoste polo shirt. The symbolic crocodile travelled between Paris, New York, Berlin, Los Angeles, and London with seven photographers who summoned multiple storytelling perspectives of the emblem. Regardless of the different points of views, the common denominator of the crocodile continues to emphasize the heritage of the brand as it moves into the modern era.

In LA, fans catch a glimpse of A$AP Nast wth friends DJAVAN and Cory, while in Berlin, Peggy Gou is immortalized through the work of photographer Vitali Gelwich. In New York, actor, skater and model Evan Mock brings along his brother and sister for an intimate shoot with Stef Mitchell, while Sonny Hall and his entourage are seen frolicking on the streets of London. French actresses Mélanie Thierry and Louise Bourgoin are captured with their loved ones, Joshua Woods and Quentin de Briey respectively and Salif Gueye dances through the French capital with three of his fellow dancers.

In other fashion news, AWGE delivered “42021” release to celebrate 420.