In the midst of a global pandemic where comfort has been propelled to the forefront, the brand fuses its performance expertise into an everyday silhouette built for responsive comfort. Channeling the daily problem solving ingrained into the explorer spirit, the latest model emphasizes collaboration and connectivity.
Featuring On’s award-winning CloudTec cushioning technology and bespoke molded Speedboard plate for added spring, its heel tongue and inner sock construction offer a premium step-in feel. As well as a soft and supportive padded heel and customizable lacing configurations, these details are built for enhanced flexibility.
Shot by Ysa Pèrez and Michael Kusumadjaja in NYC the campaign displays the Cloudnova’s versatility — seen in action around a variety of everyday lifestyle settings including a visit to the downtown park, support of a local barbershop and at the florist. Commissioning NYC-based Manual for the project, the Film Photography Company has also compiled a photo zine to be distributed across the city.