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The Swiss running brand reached record quarterly net sales, increasing by 43% to 726.6 million Swiss francs in the first quarter of fiscal 2025.
Including the new Cloudventure Loewe 2 running shoe, which builds on the duo’s previous footwear design with new materials.
The long-awaited sneaker is accompanied by projects from Jacquemus x Timberland, NIGO x Nike, atmos x On, and more.
The campaign, directed by Nadia Lee Cohen and styled by Law Roach, celebrates “confidence, community and the power of movement.”