Live Nation has officially revealed plans to debut its set digital ticket stubs as NFTs. NME reports that these digital items are named Live Stubs and are expected to be minted in collaboration with the artists and the tickets sold for their show. Each Live Stub NFT will correspond to the section, row, and seat of the physical ticket and is included free with each ticket purchased for a Live Nation tour in North America.
To clarify, the NFTs do not replace the physical ticket for entry to the concerts. The digital tickets merely act as a collector item for fans to share, trade, or resell on Live Nation’s website. Live Nation CEO Michael Rapino said, “Our Live Stubs product brings back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans and we can’t wait to see what the creativity of this community dreams up as it grows.”
The first to kick of the Live Stub NFTs are Swedish House Mafia‘s 2022 Paradise Again tour, which begins next July.
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