From sportswear to smart phones, Thom Browne has almost done it all. Now, with an outdoorsy Fall 2021 collection in the works, the New York brand has turned its focus to another new realm: kids’ clothing.
The debut childrenswear capsule shrinks Browne’s world to the size of pre-teens as demonstrated by a campaign and film directed by Cass Bird. Therein, stylish grade schoolers work and play in one of a grey office that fits neatly within Browne’s oeuvre, showing off their own branded suits, socks and shoes. From signature Super 120s wool twill tailoring to Browne’s iconic four-bar cardigan and chunky derbies, the kids are hardly lacking any of the covetable clothing available in Browne’s lineup for grown-ups.
Beyond the classic white shirts, creased slacks and polo shirts, Browne has even served up mini puffer jackets and tiny brogued sneakers finished with classic red, white and blue grosgrain trim. Of course, no expense is spared — these miniature editions of Browne staples are made to the same standard of quality as anything bearing the Thom Browne name.
The childrenswear capsule will launch on Thom Browne’s website and at global stores on January 25.