Gentle Monster Unveils Latest Futuristic Eyewear Collection

The extensive line is accompanied by an out-of-this-world campaign.

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Having teamed up with Huawei last year to bring technology-driven glasses, the Seoul-based eyewear label Gentle Monster continues with its futuristic theme for its newest campaign, “UNOPENED: THE PROBE.”

Encompassing 26 brand-new glasses, the collection comprises of several styles to appeal to every taste. Given “human” names, the frames range from clear lenses to sunglasses and come in vintage cats eye looks, exaggerated rectangular acetate frame, sleek metal accents plus many more.

The “UNOPENED: THE PROBE” campaign itself exhibits Gentle Monster’s idea of an alternate universe. Using “THE PROBE” to embody its ethos of merging technology and aesthetics, it sets itself apart from what we know as the norm. Not one to shy away from extravagance, like its latest flagship store in Santa Clara equipped with its own robots and machinery, “THE PROBE” featured in the campaign will also be revealed offline soon.

See images from the “UNOPENED: THE PROBE” campaign taken by Davit Giorgadze in the gallery above. Alternatively, you can shop the styles on Gentle Monster’s webstore with prices starting at $249 USD.

Take a look at Off-White™’s journey into skincare with the new AMOREPACIFIC collab.

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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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