Big Dada, one of the most pioneering hip-hop labels, has officially announced its relaunch.
In a statement, the record label revealed that it will be run by “Black, POC & Minority Ethnic Ninja Tune staff members for Black, POC & Minority Ethnic artists”:
Big Dada is relaunched as a label run by Black, POC & Minority Ethnic people for Black, POC & Minority Ethnic artists*
A team of like minded individuals working together to form a community that champions, shines a light on, supports & nourishes the music & artists.
Working to amplify Black and racialised artists voices, Big Dada looks to shift the narrative around this music, bypassing stereotypes to allow and encourage freedom to express oneself for who they are and want to be.
Big Dada has a long history and heritage which will be built upon whilst deepening its cultural identity by supporting & offering resources to a new generation of artists.
*for lack of a better term
The relaunch also features a brand new logo, website revamp and new merch from the sustainable clothing company Rapanui and finished by London-based Black Owned independent embroiderers. In addition, the website will include a resource section that offers a variety of industry tips, ranging from general legal advice, distribution, mental health resources for Black and POC artists, plus editorial pieces and long reads that will explore a selection of music scenes and movements.
First launched in 1997 by founder and hip-hop journalist Will Ashon (who left in 2014), Big Dada’s roster once included the likes of Run The Jewels, Diplo, Wiley, and the late MF DOOM‘s three-headed golden dragon space monster alter ego King Geedorah. The independent British label currently has the likes of Hype Williams, Sampa The Great and Roots Manuva signed.