Reebok has debuted its first-ever USDA certified plant-based sneaker: Forever Floatride GROW. Now more than ever, brands are becoming eco-conscious and working towards developing a more sustainable means of production; Reebok’s new silhouette is a testament to this, akin to the fully recyclable cotton and corn-based sneaker the label put out two years ago.
Made from castor beans, BLOOM algae, eucalyptus tree and real rubber trees, the shoe is dominated by crisp white mesh uppers with earth-toned accents. Complementing its light brown collars, the shoe sports beige laces and pull tabs at the tongue and heel. Reebok’s stripes appear along the mesh sidewalls, while “Floatride” branding is sewn onto the rear quarter panel. All of these details rest over a sleekly tapered midsole that’s underscored by a thin orange outsole.
Reebok also partnered with a farm near its Boston-based headquarters for a limited-run of big wooden CSA (community supported agriculture) shoeboxes packed with fresh vegetables. Exclusive to the first 50 customers on Reebok UNLOCKED, each pair will come with a half bushel of vegetables in a dozen varieties, alongside “a farm share donation through a program that increases equitable access to vegetables.”
Reebok’s Forever Floatride GROW will be available on October 1 on Reebok UNLOCKED — prices have yet to be confirmed.