Yeti Out and DOE Bring Customizable Style to the Nike React Vision
Via the Nike By You personalization platform.
Nike‘s Nike By You customization platform has tapped music collective/apparel brand Yeti Out and retailer DOE for bold takes on the React Vision. Following Japanese graphic artist MACCIU’s unique iteration of the Air Zoom Type, this fresh By You project spotlights the React Vision’s detailed construction with a dashingly divergent duo of customizable palettes.
Yeti Out’s slate of options are centered around thinly drawn, double-stacked Swoosh graphics on the quarter. Blocky heel pieces are customizable as well, and can be altered to read “LOST SIGNAL” or “YETI OUT” — both of which are split between the left and right heels — instead of the standard Nike text. A repeating Swoosh print can also be included on the heel tabs.
Meanwhile, DOE looks towards towards the elements for inspiration with palettes both earthy and oceanic plus a veritable plethora of patterns. Swooshes are done up in luxurious tumbled leather and heels can read “Earth” or “Water” depending on the wearer’s preference. Yeti Out and DOE styles alike are brought together by a duo of mesh build options and a geometric React foam midsole that’s an evolution of popular styles like the React Element 87 and React Element 55.
The Yeti Out and DOE x Nike React Vision By You are both available now via Nike China. Each is priced at ¥999 CNY (approximately $143 USD), and a US release will likely follow in the coming weeks.
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