Nike By You

Nike's Air Max 2090 Gets Extensive "By You" Customization Treatment

Play with lenticular colorways and spring-ready hues.

By HB Team/Apr 7, 2020

Apr 7, 2020

10,031 Hypes

Nike Brings Bold Archival Patterns & Prints to Air Max 90 By You

Referencing 1990s-era crinkle-nylon apparel.

By Jack Stanley/Feb 18, 2020

Feb 18, 2020

5,363 Hypes

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops

Alongside dashing SB Dunks, Kanye West’s adidas YEEZY 700 MNVN debut and more.

By Ross Dwyer/Feb 3, 2020

Feb 3, 2020

38,727 Hypes

maharishi x Nike Air Max 720 "By You" Is Coated in Leopard Camo

Signature phrases also appear on the midsole.

By Ross Dwyer/Jan 27, 2020

Jan 27, 2020

12,014 Hypes

Customize the Nike Kyrie 6 With Glow-in-the-Dark Options

Available through Nike By You.

By Rebecca Kim/Nov 30, 2019

Nov 30, 2019

6,223 Hypes

Nike By You Taps South African Artist Karabo Poppy for Air Force 1 Low Collection

Inspired by African beaded bracelets and beauty salon posters.

By Ross Dwyer/Nov 4, 2019

Nov 4, 2019

10,176 Hypes

23 NBA Rising Stars Customized Their Opening Week Shoes on Nike By You

Ja Morant, De’Aaron Fox, Jaren Jackson Jr, Colin Sexton, Kostas Antetokounmpo and more.

By Ross Dwyer/Oct 22, 2019

Oct 22, 2019

4,141 Hypes

Take an Official Look at the Cactus Plant Flea Market x Nike Air Force 1

Serving as the second Nike By You release.

By Nicolaus Li/Oct 21, 2019

Oct 21, 2019

52,234 Hypes

Nike Unveils Customizable Sneakers With Pendleton By You

Heritage meets sporty.

By Charlie Zhang/Oct 15, 2019

Oct 15, 2019

7,333 Hypes

International Girl Crew Offers Up Customizable Nike By You Air Max 90, 95 & 97

Choose your color, material, finish and logos.

By Eric Brain/Sep 17, 2019

Sep 17, 2019

5,938 Hypes

Load more