Nike By You

Hiroshi Fujiwara Reveals fragment design x Nike by You Zoom VaporFly NEXT%
Footwear

Hiroshi Fujiwara Reveals fragment design x Nike by You Zoom VaporFly NEXT%

Featuring a host of cosmetic and physical tweaks all around.

The Dunk High Is Available for Personalization on Nike by You
Footwear

The Dunk High Is Available for Personalization on Nike by You

Offering a wide variety of materials and colors, plus special metallic accents and branded details.

Nike By You Taps Japanese Indie Rock Band Hitsujibungaku For Tear-Away Takes on the Blazer '77 Vintage
Footwear

Nike By You Taps Japanese Indie Rock Band Hitsujibungaku For Tear-Away Takes on the Blazer '77 Vintage

High and low-top iterations alike feature wear-away uppers that reveal a wavy, tapestry-like material.

Travis Kelce and Nike Drop Expansive Blazer Mid '77 Vintage By You Collection
Footwear

Travis Kelce and Nike Drop Expansive Blazer Mid '77 Vintage By You Collection

Six shoes in total, inspired by the All-Pro tight end’s Kansas City Chiefs, his clothing brand, his high school and more.

Nike By You Now Lets You Design Your Own Air Max 97 Colorway
Footwear

Nike By You Now Lets You Design Your Own Air Max 97 Colorway

Choose between regular or wavy mesh underlays, a wealth of overlay colors, metallic Swooshes and more.


You Can Now Customize the Waffle One on Nike By You
Footwear

You Can Now Customize the Waffle One on Nike By You

Show off your design taste with the solid colored accents, tie-dye mesh materials, custom heel text options and more.

Cristiano Ronaldo's Nike Air Force 1 CR7 By You Offers A Wealth of Upscale Customization Options
Footwear

Cristiano Ronaldo's Nike Air Force 1 CR7 By You Offers A Wealth of Upscale Customization Options

Ultra-premium leathers, chromed-out accents, self-assured motifs and more.

You Can Now Personalize the Dunk Low on Nike By You
Footwear

You Can Now Personalize the Dunk Low on Nike By You

Throwin’ it back to the NikeiD days.

Nike By You Now Lets You Customize the Blazer with Tie-Dye Patterns
Footwear

Nike By You Now Lets You Customize the Blazer with Tie-Dye Patterns

Brand new decor for the classic hoops-turned-lifestyle silhouette.

Nike Adds Ripstop Shrouds to the Air Max 90
Footwear

Nike Adds Ripstop Shrouds to the Air Max 90

Featuring classic colorways or camouflage prints.

Load More
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.