Nike and BTS Introduce "ARIRANG" World Tour Merch and "Nike By You" Experience

Summary

• Nike has officially announced a massive collaboration with global pop superstars BTS, coinciding with the group’s highly anticipated 2026 BTS WORLD TOUR “ARIRANG”

• The partnership introduces an exclusive line of tour merchandise, including bespoke T-shirts, a staple black hoodie, and a highly limited Korea-exclusive cap

• Alongside the ready-to-wear pieces, the collaboration features a first-of-its-kind “Nike By You” customization experience, offering 10 unique, BTS-inspired design options

The undisputed kings of K-pop are officially back, and they are bringing the Swoosh along for the ride. To celebrate their monumental return and the release of their highly anticipated studio album, BTS has teamed up with Nike for a groundbreaking collaborative merchandise program. Timed seamlessly with the kickoff of the massive BTS WORLD TOUR “ARIRANG,” the partnership aims to celebrate the septet’s unrivaled global legacy, their creative vision, and their deep connection with their passionate ARMY fanbase.

At the heart of the collaboration is a highly coveted capsule of official tour merchandise. The Nike x BTS apparel lineup features an array of exclusive, premium T-shirts and a sleek black hoodie, all drawing heavily on the group’s distinctive style and the cultural significance of the “ARIRANG” era. For the hometown fans in South Korea, Nike has also created a special, limited-edition ball cap that is already generating massive hype on secondary markets.

Taking the partnership a step further, Nike is opening up its creative platform directly to the fans. The collaboration introduces a bespoke “Nike By You” customization experience entirely dedicated to BTS. The interactive program features 10 custom, BTS-inspired graphic designs that seamlessly blend the band’s iconic typography and subtle visual motifs with classic Nike heritage. Fans will have the opportunity to apply these exclusive designs to various pieces of Nike apparel and tote bags, allowing them to create their own personalized pieces of music history.

This monumental team-up highlights the continuing, powerful intersection of global pop culture, stadium music, and sportswear. By merging BTS’s massive creative influence with Nike’s lifestyle pedigree, the “ARIRANG” collection is guaranteed to be one of the most sought-after drops of the entire summer.

Whether you managed to score tickets to the stadium tour or are simply looking to rep the iconic group in style, the global rollout is approaching fast. The exclusive BTS “Nike By You” customization experience is scheduled to launch at select global Nike stores starting June 1, 2026. Meanwhile, the official Nike x BTS tour merchandise will be available at select cities along the “ARIRANG” tour route, as well as through select online channels in China.

Nike By You*
June 1 – Seoul, Busan
June 1 – Tokyo
June 1 – Osaka
June 1, October 12 – Singapore
June 1, October 12 – Taguig
June 1, October 12 – Bangkok
June 1, October 12 – Kuala Lumpur
June 1, October 12 – Jakarta
June 1, October 12 – Delhi, Bangalore
July 1 – London
July 13 – Paris
August 15 – Toronto
October 30 – Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Kaohsiung, Shanghai, Shenzhen, Taichung, Taipei, Wuhan
February 26, 2027 – Hong Kong

Nike x BTS Merch*
June 12 – Seoul, Busan
June 12 – Tokyo
July 5 – Chicago, Boston, San Francisco, Los Angeles, New York City, Las Vegas
July 6 – London
July 10 – China
August 20 – Singapore
August 20 – Taguig
August 20 – Bangkok
August 20 – Kuala Lumpur
August 20 – Jakarta
August 20 – Toronto
February 5, 2027 – Melbourne
February 12, 2027 – Sydney