Nike Officially Confirms House of Innovation Location in Paris

Showcasing Nike’s digital-first and Move to Zero ambitions.

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Fashion
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Nike has announced plans for its third House of Innovation location around the world, with Paris set to follow New York and Shanghai. The announcement comes after rumors began circulating last year, leading to Nike denying it had purchased the Champs-Élysées location.

The new flagship will showcase Nike’s latest innovations, while the store itself is set to feature one of the largest selections of Nike footwear in Europe and a wide range of exclusive Member opportunities.

The House of Innovation in Paris has been designed according to Nike’s Move to Zero initiative, with sustainable features including over 85,000kg of sustainable material woven into the store and display fixtures, as well as a partnership with a wind power company that means the store is powered by a clean energy complex in Spain.

Nike Paris will be focused around “Mission Control,” an installation showcasing Member exclusives and new innovations. Other features, which support the store’s intentions of serving women and kids, include Bra Fit by Nike Fit and a new Kids Pod to keep children active.

House of Innovation 002 will be located at 79 Avenue des Champs-Élysées in Paris, and will open its doors on July 30.

In related news, COMME des GARÇONS HOMME PLUS recently debuted a new Nike collaboration.

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