Supreme‘s past charitable efforts have benefited local and global efforts alike, putting the skate label’s considerable heft towards causes that effect the greater community. Now, the brand has announced its intent to support key social justice and civil rights charities with a series of donations.
For its first initiative, Supreme is levying $500,000 USD in benefit of Black Lives Matter, Equal Justice Initiative, Campaign Zero and Black Futures Lab. These four outposts represent a variety of programs, like community-building exercises, prison reform and education campaigns, some of which are detailed in Supreme’s post. Supreme also promises to continue investing after this initial push.
Below, watch the immortal Sun Ra collaborator Pharoah Sanders briefly perform on Supreme’s behalf.