Daily Paper Honors Black Fatherhood in New Campaign

Simultaneously launching special gear for children.

By
Fashion
2,629 Hypes 2 Comments

To put it simply, Daily Paper isn’t a clothing brand; “It represents a message, a community and a global family of like-minded people who are active in fashion, music and sports,” co-founder Jefferson Osei told HYPEBEAST Magazine recently. Appropriately, the Amsterdam-based imprint has created a timely campaign ahead of Father’s Day on June 21, celebrating several like-minded black creatives who balance their careers and fatherhood.

These London-based men are all close to the Daily Paper team. Kida Kudz, Mark “SliderCuts” Maciver and Grooveguruu are showcased with intimate, yet casual, shots that highlight the father-child relationships. “While being overprotective can rob a child of the freedom to grow and carve their own path through life, too much independence can leave a child vulnerable to a world that feels geared against them,” Daily Paper explains in a statement. “This is the internal struggle faced by every father across the globe.”

Florian Joahn, who directed the campaign, proposes the imagery as a visual realization of his poem Oh Child. The photographs are a tribute to the fathers they spotlight, a paean to black representation in an overwhelmingly white fashion industry. Furthermore, their children — the beatific Enoch, Samuel, Makelo and Aroko — are styled in Daily Paper’s new clothing collection for children, suited up in genderless tees, sweatsuits and rompers designed to complement their parents’ Daily Paper goods.

Look for the kids line to launch June 19 on Daily Paper’s website, where you can also shop the SS20 offerings and Resort collection. Below, read Joahn’s Oh Child in full.

Oh Child

Oh child, strut forward
Leading into a future I can no longer fathom – Shatter

Through walls of fine glass
With the force of nativity and hope – Blind

To limitations and fences Building
bridges with no beginnings
Writing stories with no endings

Oh child, I close my eyes
To hide realities reflections

My blood is running
Pulsating only to protect you – To live

Not despite but regardless
To scream of excitement not fear

Oh child, be the inspiration
Guide us along the way from protection to freedom

Read Full Article

What to Read Next

How to Visit a New York City Art Gallery Post-Coronavirus Lockdown
Arts

How to Visit a New York City Art Gallery Post-Coronavirus Lockdown

With New York City in phase two of reopening, galleries are trying different strategies to resume business.

Detailed Look at Neymar Jr.'s Nike Air Max 2090 Collaborations (UPDATE)
Footwear

Detailed Look at Neymar Jr.'s Nike Air Max 2090 Collaborations (UPDATE)

Inspired by the famed footballer’s past and off-pitch passions.

Photographer Giovanni Martins Celebrates Black Lives With #THISISBLACKGROUND Project
Arts

Photographer Giovanni Martins Celebrates Black Lives With #THISISBLACKGROUND Project

Proceeds from the print sale will go towards the Black Art Futures Fund.


Urwerk Bids Farewell to the UR-210 Watch With the "Last Edition"
Fashion

Urwerk Bids Farewell to the UR-210 Watch With the "Last Edition"

A classy sendoff for the groundbreaking design.

Scooby Doo and Converse Come Together Once Again for a Spooky Good Time
Footwear

Scooby Doo and Converse Come Together Once Again for a Spooky Good Time

Arriving in both low- and high-top versions.

'Cyberpunk 2077' Has Once Again Been Delayed
Gaming

'Cyberpunk 2077' Has Once Again Been Delayed

The second delay this year.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.