Producer and DJ Preservation premiered his latest full-length LP Eastern Medicine, Western Illness last month as his love letter to Hong Kong’s vinyl shops. The beatmaker spent over three years in the city exploring its record stores and paid homage through his album by composing the instrumentals strictly from what he found there. Today he’s back with the new animated visual to “Rose Royce” which both features and was created by Quelle Chris.
This isn’t the first time that Quelle Chris has animated a music video. He created Jean Grae’s “Zero” and experimented with his own track “Obamacare”. On “Rose Royce,” the video is a collage of hand-drawn animations nodding back and forth to the beat while archival footage of cityscapes, Chinese calligraphy, and Street Fighter intercut. The hypnotic loop sounds like something straight from the cinematic universe of director Quentin Tarantino allowing for the Detroit rap veteran to show off his lyrical dexterity. The fact that he also managed to offer up original artwork for the video is all the more impressive. Earlier this year, Quelle debuted his Innocent Country 2 collaboration with Chris Keys.
Watch the full visual for “Rose Royce” above and revisit Preservation’s collaboration with mysterious New Jersey rapper Mach-Hommy for “I-78” from Eastern Medicine, Western Illness below. In more music updates, The Streets dropped a new video for “I Wish You Loved You As Much As You Love Him”.