adidas Announces $120 Million USD Investment in the Black Community (UPDATE)

As well as funding university scholarships and changing hiring practices.

By
Footwear 
2,494 Hypes 1 Comments

UPDATE (June 10, 2020): After initially announcing $20,000,000 USD in donations to support the Black community, adidas has now upped its commitment to $120,000,000 USD over the next four years. In a series of tweets, the brand expounded on its charitable initiatives and future plans, also issuing a statement to “give credit where it’s long overdue.” adidas also doubled down on its commitment to increase diversity in hiring practices, stating that 30% of all open internal and external positions would be filled with Black and Latinx talent while 50% of all open positions will be filled with “diverse” talent. See the tweets — and original story — directly below.


ORIGINAL STORY (June 10, 2020): Last week, a group of 13 adidas employees representing 150 colleagues demanded that the sportswear giant make changes, specifically that the company “invest in its Black employees; invest in the Black community; invest in the fight for racial justice and change for Black people; and demonstrate accountability.”

Responding to this letter, adidas has now announced a string of new initiatives. The headline announcement from the sportswear giant is the investment of $20 million USD in programs to support the Black community. Additionally, the company is set to finance 50 university scholarships for Black employees, and both adidas and Reebok have announced plans to increase representation of Black and Latinx people across their workforces.

Launching the initiatives ahead of virtual townhalls in Portland and Oregon, adidas CEO Kasper Rorsted explained how protests around the world had led the brand to “reflect on what we can do to confront the cultural and systemic forces that sustain racism. We have had to look inward to ourselves as individuals and our organization and reflect on systems that disadvantage and silence black individuals and communities. While we have talked about the importance of inclusion, we must do more to create an environment in which all of our employees feel safe, heard and have equal opportunity to advance their careers. As Adidas, we will create a lasting change and we will do it now.”

In related news, Palace recently pledged $1 million USD to Black Lives Matter and the Stephen Lawrence Charitable Trust.

Read Full Article
Source
Wwd

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

'Cops’ Reality TV Show Canceled at 33rd Season
Entertainment 

'Cops’ Reality TV Show Canceled at 33rd Season

“Law enforcement doesn’t need P.R. They need accountability in this country.”

Peer Through Tom Nook With Scott Wilkowski's Skeleton "Nookowski" Set
Design

Peer Through Tom Nook With Scott Wilkowski's Skeleton "Nookowski" Set

Take a look inside ‘Animal Crossing’s money-hungry raccoon.

KENZO Partners up With Vans for Footwear Collaboration
Footwear 

KENZO Partners up With Vans for Footwear Collaboration

Presented by KENZO
Alongside a KENZO x The Skateroom limited edition piece.


Travis Scott Hit With Copyright Infringement Lawsuit for "Highest In The Room"
Music

Travis Scott Hit With Copyright Infringement Lawsuit for "Highest In The Room"

Accusing Scott and his colleagues of “intentionally [breaking] the rules by exploiting plaintiffs work without consent or a license.”

Children of the Discordance Releases DSM Ginza Exclusive One-Off Collection
Fashion

Children of the Discordance Releases DSM Ginza Exclusive One-Off Collection

Introducing new designs and patterns.

Damian Lillard Calls Out Racism on New Song "Blacklist"
Music 

Damian Lillard Calls Out Racism on New Song "Blacklist"

“Used to call us monkeys and slaves and we overcame.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.