HBX's "New Youth" Editorial Channels South Korea's Dynamic Streetwear Scene

Showcasing some of the best pieces from SS20.

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Fashion
2,363 Hypes 1 Comments

South Korea — in particular, its capitol city, Seoul — has exploded with creative fashion labels in the past few years, with local favorites and a taste for international creatives informing the region’s diverse approach to style. HBX is honoring the emerging fashion hub with its Spring/Summer 2020 “New Youth” editorial, highlighting domestic brands and popular designers alike.

A host of luxury and independent brands appear throughout, reflecting the breadth of South Korean fashion sense; from Eytys‘ chunky sneakers to Prada‘s caps to Marine Serre‘s moon-printed bodysuits, there’s a wide variety of price ranges and stylistic cues on display. Warped staples from South Korean labels Post Archive Faction and Hyein Syo appear alongside statement pieces like Saint Laurent’s leather rider’s jacket, HELIOT EMIL’s leather accessories and Maison Margiela’s paint-splattered bomber, demonstrating effortless styling that reflects mild spring climates.

Shop the seasonal arrivals on HBX’s site or its new Korean-language website.

Meanwhile, HYPEBEAST Korea recently spoke with 99%IS-influential designer Bajowoo for its latest digital cover.

Read Full Article
Photographer
Jun Tsang/Hbx, Nosy Liu/Hbx
Videographer
Alex Hau/Hbx
Stylist
Gel Yiu/Hbx, Sharon Tsang/Hbx
Art Direction
Sara Li/Hbx
Make-Up
Hana Ho
Hair Stylist
King Lee
Location
Tang Four Art Residence

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