South Korea — in particular, its capitol city, Seoul — has exploded with creative fashion labels in the past few years, with local favorites and a taste for international creatives informing the region’s diverse approach to style. HBX is honoring the emerging fashion hub with its Spring/Summer 2020 “New Youth” editorial, highlighting domestic brands and popular designers alike.
A host of luxury and independent brands appear throughout, reflecting the breadth of South Korean fashion sense; from Eytys‘ chunky sneakers to Prada‘s caps to Marine Serre‘s moon-printed bodysuits, there’s a wide variety of price ranges and stylistic cues on display. Warped staples from South Korean labels Post Archive Faction and Hyein Syo appear alongside statement pieces like Saint Laurent’s leather rider’s jacket, HELIOT EMIL’s leather accessories and Maison Margiela’s paint-splattered bomber, demonstrating effortless styling that reflects mild spring climates.
Meanwhile, HYPEBEAST Korea recently spoke with 99%IS-‘ influential designer Bajowoo for its latest digital cover.