In celebration of Air Max Day 2020, Nike has released a special The Story of Air Max: 90-2090 documentary. Tracing the evolution of Air Max from its genesis until the present day while focusing on the new Air Max 2090‘s direct connection to the classic Air Max 90, the film is a deep dive into the Swoosh’s most notable technology.
Clocking in at just under 25 minutes, the documentary dives into Air Max’s cultural and technical impact. Guests range from Air Max Senior Creative Director Dylan Raasch to DJ Clark Kent, Masta Lee and Gabrielle Serrano, the winner of Air Max Day 2018’s “On Air” competition. You can watch it now on the Nike SNKRS app, or wait for its official YouTube premiere, set for 3:30 PM EST today, March 26. See Nike’s official synopsis below.
A stylish, vibrant, and energetic documentary about the storied legacy and bold future of Air Max. Told through a respected tapestry of designers, artists and cultural icons, this short film deconstructs the creation of the new Air Max 2090 by exploring the roots of Air Max itself and its direct lineage to the iconic Air Max 90.
This story captures the universal impact and unique appeal of a franchise that created a nexus of performance and lifestyle and helped fuel the birth of subcultures and sneaker culture around the globe.
In other Air Max Day news, Nike surprise released the Adapt Auto Max — the first-ever Air Max sneaker with power lacing technology — in a “Motherboard” colorway.