HOKA ONE ONE Launches First-Ever Apparel Collection

Including recycled puffer jackets, performance tees and more.

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Fashion
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Known for innovative and bold performance footwear, athletic shoe brand HOKA ONE ONE is releasing its first-ever apparel and accessories collection. Designed for both fitness pursuits and everyday wear, the 27-piece collection features tops, shorts, socks and hats built for maximum performance and comfort. Additionally, HOKA ONE ONE continues to make environmental strides and progress on its journey towards sustainability by incorporating recycled raw materials into its new apparel line.

Highlights of the collection include a unisex puffy jacket made from 100% post-consumer recycled content and performance tops comprised of at least 50% recycled fibers. The apparel range also features ultra-soft lifestyle tees, GORE-TEX SHAKEDRY jackets and structured hoodies. Additionally, bold new pieces were designed to solve everyday problems for athletes. The versatile 3/4 sleeve top and women’s utility shirt will “fill previously uninhabited niches in the athlete’s wardrobe.” Accessories include performance bucket hats and no-show socks.

“Our new apparel line includes previously unseen designs meant to meet the unique needs of the HOKA consumer,” says Wendy Yang, President of HOKA ONE ONE. “Equally important, we believe no athlete should have to choose between technology designed for high-level performance and a comfortable fit and feel. This new collection provides both, so everyone can feel ready to take on the world – or fly over it.”

Check out the apparel and accessories collection above and then head over to HOKA ONE ONE’s website to shop the looks now.

Elsewhere, Stone Island has launched a selection of Membrana goods for Spring/Summer 2020.

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